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Google Ads Free Challenge with Kaity Griffin
Google Ads Challenge with Kaity Griffin
Welcome video [watch me first!] (1:56)
Important Dates
Facebook Group
Digital Calendar
Challenge Tracker
Screenshot software
Switching to Expert Mode
Recommendations
Pre-Challenge Videos
Getting to know Google Ads (13:39)
Getting to Know Google Ads 2 (9:37)
The Structure of a Search Campaign (11:31)
Marketing Funnel + Google Ads (5:26)
Lesson 1: Crunching Your Numbers (27th Feb)
Crunching Your Numbers (12:14)
Goal Setting Calculator
Q&A Call Replay (27th Feb)
Replay (59:12)
Lesson 2: Performing a Tech Check (28th Feb)
Performing a Tech Check (7:14)
Download Google Tag Assistant (1:08)
Lesson 3: Conversion Tracking Fundamentals (1st March)
Conversion Tracking (6:39)
Homework (if you have a Google Ads account)
Homework (if you do NOT have a Google Ads account)
Q&A Call Replay (1st March)
Replay (60:32)
Lesson 4: Choosing Profitable Keywords (2nd March)
Choosing Profitable Keywords (28:18)
Lesson 5: Three Optimisation Phases (3rd March)
Optimisation Phase (25:29)
Q&A Call Replay (3rd March)
Replay (67:30)
Joining Profitable Promotion
Next Steps
Q&A Replay (7 March - Bonus Session)
Replay (53:23)
Conversion Tracking
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