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Profitable Promotion
Introduction
Welcome Video (Watch me first) (28:07)
Student intake form (fill this in!)
Key Dates (PDF)
Curriculum Breakdown
12 Week Ads Tracker
Course Support
August 2023 Students: Join Facebook Group here
Podcast Feed
Google Ads Interface Design (3:11)
Course Search Engine
How to use the search engine (3:47)
Getting Organised
Digital Calendar
Homework Tracker
Create a Bookmarks Folder (2:22)
Download Zoom
Screenshot software
Dragging Gmail to primary (0:21)
Lastpass
Using Control F (1:01)
Two Factor Authentication (2FA)
Tools We Love
Course Calls - August 2023 Cohort
Submit Questions
Course Call Replays (1275:26)
⚡Lesson Legend
⚡How to navigate the course (4:56)
Module 1 - Google Ads Overview
Module Overview (1:47)
⚡ Lesson 1 - Course Overview (11:06)
⚡ Lesson 2 - Google Ads Overview (17:57)
⚡ Lesson 3 - Structure of Search Campaigns (10:49)
🛒 Lesson 4 - Structure of Product Based Campaigns (10:35)
⚡Lesson 5 - Audiences (6:12)
⚡ Lesson 6 - Your Website (8:06)
>> test your site speed
>> join website buddy system
⚡ Lesson 7 - Marketing Funnel + Google Ads (5:26)
⚡ Lesson 8 - Metrics That Matter (9:26)
>> metrics that matter g-sheet
⚡ Lesson 9 - Conversion Overview (17:19)
⚡ Lesson 10 - Attribution Models (11:34)
⚡ Lesson 11 - Crunching the Numbers (15:47)
⚡>> goal setting calculator (training video) + g-sheet (7:51)
⚡ Lesson 12 - Optimisation Overview (6:37)
⚡Lesson 13 - Google Ads Walkthrough (24:22)
Module 1 Companion Guide
Module 1 Companion Guide
Module 1 - Quiz
Quiz - Module 1
Module 1 - FAQs
Common Abbreviations
Module 2 - Connecting the Tech
Module Overview (2:29)
💼 Lesson 1a - Auditing an Existing Ad Account (Slidedeck Video) (6:04)
💼 >> Existing Account Audit G-Doc
💼 Lesson 1a - Auditing an Existing Ad Account (Training Video) (51:43)
Module 2 - Shopify Plan
FYI for Shopify sites
Module 2 - Lesson 1 - Tech Overview
⚡ Tech Overview (slidedeck video) (9:32)
Module 2 - Lesson 1 - Tag Assistant
⚡ Google Tag Assistant (Slidedeck Video) (6:51)
⚡ Downloading Google Tag Assistant (Training Video) (1:08)
⚡ Performing a "Tech Check"
🛒 E-Commerce Google Ads Tech Setup Spreadsheet [SHOPIFY/WOOCOMMERCE] (2:58)
Module 2 - Lesson 1 - Setting Up Google Ads
Setting Up Your Google Ads Account (3:37)
⚡ >> turning off auto-apply recommendations (2:07)
⚡ >> excluding apps (3:10)
>> verifying your identity
Module 2 - Lesson 2 - Google Tag Manager
FYI for Shopify Sites
⚡ Google Tag Manager (slidedeck video) (7:51)
⚡ Checking whether GTM is installed (2:11)
Setting Up Your GTM Account (1:30)
❓ Module 2 - Lesson 2 - Adding GTM to Your Platform
Select the corresponding platform to add GTM to your platform
Adding GTM to Your Platform - Wordpress (1:53)
Adding GTM to Your Platform - Squarespace (1:37)
Module 2 - Lesson 2 - Google Analytics
⚡Google Analytics Slidedeck Video (2:00)
Checking GA4 code (2:15)
Setting Up Your Google Analytics Account (GA4) (4:46)
Module 2 - Lesson 2 - Adding Code to GTM
SKIP THIS LESSON BLOCK IF YOU'RE ON SHOPIFY (all plans)
Adding Conversion Linker (1:42)
Adding Google Analytics 4 to GTM (2:04)
Module 2 - Lesson 2 - Adding Analytics to Shopify (all plans)
SKIP THIS LESSON BLOCK IF YOU'RE NOT ON SHOPIFY
(Option 1) Adding Google Analytics 4 Code to Shopify using code (2:49)
(Option 2) Adding Google Analytics 4 Code to Shopify - using plugin (4:25)
⚡Module 2 - Lesson 2 - Linking Analytics and Google Ads
⚡Linking Google Ads & Google Analytics 4 (1:49)
⚡Module 2 - Lesson 3 - Remarketing
⚡Remarketing and Audience Lists (slidedeck video) (26:25)
Module 2 - Lesson 3 - Remarketing (eComm & Lead Gen)
SKIP THIS LESSON BLOCK IF YOU'RE ON SHOPIFY (STANDARD, BASIC + ADVANCED)
⚡ Checking If Your Remarketing Code Is Installed Already (2:22)
Adding Remarketing Code to GTM (4:47)
Shopify Standard URLs for Remarketing (2:02)
Woocommerce Standard URLs for Remarketing (2:07)
Finding URLs in Google Analytics (2:52)
⚡ Setting Up Remarketing Lists in Google Ads (15:55)
⚡ >> checking your remarketing lists are populating
Module 2 - lesson 3 | Remarketing (Shopify)
SKIP THIS LESSON BLOCK IF NOT ON SHOPIFY
Checking If Remarketing Code Is Installed On Home and Checkouts Page (2:13)
Checking If Remarketing Code Matches Google Ads (2:22)
Enabling Remarketing In Google Analytics (1:14)
Shopify Standard URLs for Remarketing (2:06)
Setting Up Remarketing Lists in Analytics (7:31)
Checking Analytics Lists in Google Ads (1:58)
>> checking your remarketing lists are populating
🛒Module 2 - Lesson 4 - Google Merchant Centre
SKIP ALL OF LESSON 4 AND 5 IF YOU'RE NOT GOING TO USE SHOPPING CAMPAIGNS
🛒 GMC Slidedeck (12:24)
🛒 Setting Up Your GMC Account (10:01)
🛒 GMC Walkthrough (7:21)
🛒❓ Module 2 - Lesson 4 - Verifying and Claiming Your Site
Select the corresponding platform below to verify your site in GMC
Verifying and Claiming Your Site - Shopify (2:51)
Verifying and Claiming Your Site - Wordpress (2:44)
Verifying and Claiming Your Site - Squarespace (1:59)
🛒 ❓Module 2 - Lesson 4 - Setting Up Your Product Feed (Shopify)
SKIP THIS LESSON BLOCK IF NOT USING SHOPIFY
Shopify Shopping Apps (Slidedeck Video) (6:09)
(Option 1) Setting up free Shopify feed app (training video) (10:33)
(Option 2) Setting up paid Shopify feed app (training video) (12:49)
🛒 Module 2 - Lesson 4 - Setting Up Your Product Feed (Wordpress)
SKIP THIS LESSON BLOCK IF NOT USING WORDPRESS
Setting Up Your Product Feed - Wordpress (11:43)
🛒 Module 2 - Lesson 4 - Setting Up Your Product Feed (Other)
Setting Up Your Product Feed - Manual G-Sheet Feed (12:49)
🛒 Module 2 - Lesson 4 - Misc
GMC - Automatic Improvements (0:45)
Module 2 Companion Guide
Module 2 Companion Guide
Module 2 - Quiz
Quiz - Module 2
Module 2 - FAQs
(Shopify) September 2023 updated dynamic remarketing code
How do I switch to expert mode?
(GTM) Why can't I use GTM preview mode?
(GTM) - I'm having trouble connecting the debugging mode to my site.
(GMC) My GMC account has been suspended during setup, what have I done wrong?
Do I need Google Search Console?
What happens if I have 2 gtags?
I'm having trouble claiming my client's website. It appears to already have been claimed.
(UTM PARAMETERS) Can I change the parameters to include campaign name instead of ID?
(REMARKETING) Do remarketing lists backdate?
(REMARKETING) Why aren't my remarketing lists accurate?
(REMARKETING) Setting Up Remarketing for Thrivecart
(REMARKETING) I don't have enough site visitors for remarketing lists yet, what should I do?
(REMARKETING) Why don't you recommend excluding URLs when creating remarketing lists?
(REMARKETING) What's the deal with Google's "automatically created" audiences?
(REMARKETING) Should I have different remarketing lists for 'cart' vs 'checkout' visitors?
(REMARKETING) Can I remove/prevent Google from creating auto-lists?
(GMC) - I have multiple shipping options, what should I do?
(GMC) - My account has been suspended due to "Misrepresentation", what should I do?
(SHOPIFY - Free Shopping App) - The number of pending/active products doesn't match up to GMC - what should I do?
(SHOPIFY) My cart page doesn't have a specific URL, can I still create a remarketing list?
(SHOPIFY) My buyers lists aren't populating yet - what should I do? (3:15)
(SHOPIFY) Multi Currency Issues (5:07)
(SHOPIFY - Dynamic Remarketing) I can't see the retail parameter option when setting up my dynamic remarketing in Google Ads.
(SHOPIFY - Dynamic Remarketing) Why aren't my audiences getting enough traffic?
Do I need GTM & gTAG on my site?
Similar Audiences
Fix your Google Tag Issues
FYI for Chat Widget Conversion Tracking
Module 3 - Conversion Tracking
Module Overview (5:01)
⚡ Conversion Overview Refresher
🛒 (Option 1) Conversion Tracking for e-Commerce (slidedeck video) (18:42)
(Option 2) Conversion Tracking for Lead Generation (Slidedeck Video) (21:12)
⚡❓Module 3 - Conversion Tracking Audit
How to use this lesson block
(Option 1) Performing a Conversion Audit (Lead Generation) (3:39)
🛒 (Option 2) Performing a Conversion Audit (E-Commerce)
⚡ >> post a screenshot of your conversions tab in the Facebook group (1:00)
❓Module 3 - Purchase Conversions
How to use this lesson block
Conversion Settings (All) (1:19)
(Option 1) Setting Up Purchase Conversion (Shopify) (20:08)
(Option 2) Setting Up Purchase Conversion (Wordpress) (14:05)
(Option 3) Setting Up Purchase Conversion (Squarespace) (5:09)
(Option 5) Setting Up Purchase Conversion Using Enhanced E-Commerce Tracking (Other) (8:29)
(ALL) >> verifying your conversion tracking is working
Module 3 - Conversion Tracking Using Google Analytics
Importing Events from Google Analytics (lead generation) (3:29)
Module 3 - Call Tracking
How to use this lesson block
Calls from Websites (Slidedeck Video) (7:41)
Calls from Websites (Training Video) (8:33)
Calls from Ads (5:46)
❓Module 3 - Form Tracking
How to use this lesson block
(Option 1) Setting Up Form Fill Conversion Action (with thankyou page) (6:17)
(Option 2) Setting Up Conversion Action (no thankyou page) (29:41)
Module 3 - Checking New Conversion Tracking
Review New Conversion Setup + Repost Screenshot
Module 3 Companion Guide
Module 3 Companion Guide
Module 3 - Quiz (choose the one most relevant for you)
🛒 eComm Conversion Tracking Quiz
Lead Gen Conversion Tracking Quiz
Module 3 - Conversion Tracking FAQs
How to add enhanced conversions to an existing Shopify conversion (7:19)
Switching Conversion Tracking Over (6:04)
How do I remove conversion actions? (0:53)
How do I edit existing conversion actions? (1:37)
What do the conversion columns mean?
Why are some conversion actions locked?
Does removing conversion actions erase that conversion data from my account?
What does "no recent conversions mean"?
What does "tag inactive" mean?
What does "unverified" mean?
Why do I have the source of Google Analytics?
Can you track conversions on a third party site?
(SHOPIFY) removing script elements to verify conversion tracking (2:43)
(eCOMM) What do I do if my purchase conversion isn't working?
>> Create conversion actions manually using code for a form fill (with thankyou page) (8:11)
(CALLS FROM ADS) You need to check this if you've ever had a Smart Campaign
Why is my campaign not showing Primary conversions (or showing secondary conversions)?
(eCOMM) Why are my purchases falling under 'webpage unknown'?
(eCOMM) Google Ads vs Google Analytics Conversion Tracking
⚡Module 4 - Search Campaigns
⚡ Overview (5:51)
⚡ Lesson 1 - Deep Dive (10:47)
⚡ Lesson 2 - Developing a Search Strategy (20:26)
How Many Campaigns Should You Have? (5:55)
Naming Convention Slidedeck (2:43)
⚡ Reviewing Auto-Apply Settings
⚡Bid Strategies (17:36)
Module 4 - Reviewing the Existing Search Setup
How to use this lesson block
Reviewing the Existing Search Setup (Training Video) (11:44)
⚡Module 4 - Lesson 3 - Keywords
⚡ Keyword Overview (10:33)
⚡ Keyword Categories (6:53)
⚡ Marketing Funnel + Keywords (6:03)
⚡ What Makes a Good Keyword (16:27)
⚡ >> Keyword and adcopy g-sheet template
⚡Keyword Research (22:18)
⚡Keyword Organisation (12:11)
KEYWORD REVIEW
>> Submit your keywords for review
Module 4 - Lesson 4 - Keywords and Adcopy
Prepping your keyword template (3:17)
Module 4 - Lesson 5 - Writing & Uploading Ads - Overview
⚡Writing Ads (Slidedeck) (7:20)
⚡Creating an Adcopy Template (12:08)
⚡Module 4 - Lesson 6 - Creating Search Campaigns
⚡How to Setup a Search Campaign (23:30)
⚡Module 4 - Lesson 6 - Brand Campaigns
⚡Brand Campaigns (slidedeck video) (12:23)
⚡Setting Up a Brand Campaign (7:47)
Module 4 - Lesson 7 - Dynamic Search Ads
Dynamic Search Ads (Slidedeck) (9:31)
Setting up Dynamic Search Adgroup
Module 4 - Lesson 8 - Ad Extensions
⚡Assets (Slidedeck) (9:35)
⚡Sitelinks (11:11)
⚡Callouts (2:47)
⚡Structured Snippets (3:20)
Call Assets (2:39)
Price Assets (3:58)
Image Assets (5:27)
Business name and logo (2:57)
⚡Google Automated Ad Assets (0:57)
⚡Module 4 - Lesson 9 - Audiences
⚡Audiences Slidedeck (15:33)
Uploading Customer Match Lists (6:44)
⚡Adding Audiences Across Your Campaigns (6:24)
⚡Module 4 - Lesson 10 - Negative Keywords
⚡Negative Keywords (slidedeck video) (10:35)
⚡Negative Keyword Research (11:26)
⚡Adding Negative Keywords (6:32)
⚡Module 4 - Lesson 11 - Campaign Review
⚡Campaign Review Training Video (3:09)
Module 4 Companion Guide
Module 4 Companion Guide
Module 4 - Quiz
Quiz - Module 4
Module 4 - FAQs
How do I remove a negative keyword list from a campaign? (0:47)
Industry Averages
My keywords have been flagged as low search volume, what should I do?
Should I use exact or phrase match negative keywords?
[SKIP MODULE 5 IF YOU'RE NON-ECOMM]
SKIP MODULE 5 IF NON-ECOMM
🛒 [IF YOU SKIPPED MODULE 4 HEAD HERE FIRST]
Setting up Shopping before Search? Don't miss this
🛒Module 5 - Shopping Campaigns
🛒Module Overview (2:13)
🛒Google Shopping Recap (5:56)
🛒Google Shopping Campaigns (10:47)
Reviewing An Existing Shopping Setup (6:44)
🛒Module 5 - Lesson 3 - Creating a Healthy Feed
How to use this lesson block
Creating a Healthy Feed Slidedeck (19:23)
🛒Module 5 - Lesson 3 - Optimising Your Feed (Option 1)
How to use this lesson block
Editing Products Directly in GMC (8:02)
🛒Module 5 - Lesson 3 - Optimising Your Feed (Option 2)
How to use this lesson block
Supplementary Feed Template
Preparing Your Supp Feed (Feed Optimisation and Organisation) (49:52)
Preparing Your Supp Feed (Title Optimisation) (7:51)
Uploading Your Supp Feed in GMC (6:14)
Updating Your Supp Feed (8:47)
Price In Your Supp Feed
Image In Your Supp Feed
🛒Module 5 - Lesson 3 - Maintaining a Healthy GMC
Maintaining a Healthy GMC (4:24)
Resolving GTIN Issues (13:59)
>> Mismatched value [price] (11:42)
🛒Module 5 - Lesson 4 - Traditional Shopping Campaigns
How to use this lesson block
Setting Up A Traditional Shopping Campaign (9:34)
Re-Organising An Existing Shopping Campaign (7:13)
>> reviewing the "everything else" during campaign organisation (3:43)
🛒Module 5 - Lesson 5 - Setting Up a Performance Max Campaign
How to use this lesson block
Performance Max Slidedeck (6:21)
Setting Up a Custom Segment Audience List (7:11)
>> New Performance Max Custom Segment Feature (2:19)
Performance Max Campaign Setup (24:14)
>> reviewing the "everything else" during campaign organisation
Performance Max Negative Keywords (4:36)
🛒Module 5 - Lesson 6 - Shopping Promotions
Setting Up a GMC Promo (training video) (6:02)
🛒Module 5 Companion Guide
Module 5 Companion Guide
🛒Module 5 - Quiz
Quiz - Module 5
🛒Module 5 - FAQs
What happens if I want to target multiple countries with shopping ads?
How can I split brand and non-brand in shopping?
Why can't I download the Google Product Category for my Supp Feed?
Do I need GTIN numbers if I make my own products?
Creating a feed only Performance Max campaign/asset group (5:42)
Module 6 Companion Guide
Module 6 Companion Guide
Module 6 - Quiz
Quiz - Module 6
Module 6 - FAQs
Budgeting - FYI
What does it mean by size for Search, YouTube, Display and Google?
⚡ASSIGNING BUDGET + SETTING YOUR CAMPAIGNS LIVE 🎉
How to use this lesson block
⚡Budget Allocation Slidedeck (21:17)
⚡Assigning Budget (training video) (3:15)
FYI - Your campaigns are now live
BUDGET FAQs
Why you shouldn't search for your own ads in Google.
How should I allocate shared budgets across search, shopping, DSA, brand and remarketing?
Why aren't my ads getting impressions?
Why is my DSA Campaign not getting any impressions?
Why aren't my campaign/s spending their daily budget?
Why are my average CPCs higher than my max CPCs?
What does "limited by budget" mean and what should I do?
Where are my search terms?
Module 7 - Optimising | Lesson 1
Module Overview (3:17)
⚡All About Optimising (Slidedeck Video) (5:58)
⚡Module 7 - Optimising | Lesson 1
⚡Initial Optimisation Focus (25:12)
⚡Three Optimisation Phases (13:12)
⚡Diagnosing What to Optimise (26:16)
Module 7 - Lesson 1 - Helpful Google Ads Training Videos
⚡Optimisation & Recommendations Tab (11:11)
Module 7 - Lesson 2 - Reporting
How to use this lesson block
⚡Overview of Reporting (Slidedeck Video) (11:23)
⚡Columns and Reporting (6:02)
Dimensions (3:10)
⚡❓Module 7 - Lesson 2 - Autorules
How to use this lesson block
⚡Autorules Slidedeck (4:33)
Creating a CPA Autorule Template (g-sheet inside) (13:51)
Creating a ROAS Autorule Template (g-sheet inside) (14:38)
Setting Up Autorules (21:08)
Module 7 - Lesson 3 - Account Optimisations
How to use this lesson block
⚡Account Optimisations Slidedeck (26:51)
⚡Building Reports and Creating an Account Dash (24:02)
⚡Analysing Dash and Adding Negative Keywords (Weekly) (8:58)
FYI if you have a Performance Max campaign
⚡Module 7 - Lesson 4 - Non Brand Search
How to use this lesson block
⚡Non Brand Search (Slidedeck) (19:57)
⚡Non Brand Search (Optimisations) (30:56)
⚡Adding Top Converting Search Terms (16:12)
⚡Building Out New Keywords/Adgroups
⚡Module 7 - Lesson 5 - Brand Campaigns
How to use this lesson block
⚡Brand Optimisations (Slidedeck) (9:15)
⚡Brand Optimisations (Training Video) (15:15)
Module 7 - Lesson 6 - DSA Campaign Optimisation
How to use this lesson block
DSA Optimisation (Slidedeck Video) (3:21)
DSA Optimisation (Training Video) (11:21)
🛒Module 7 - Lesson 7 - Shopping Campaigns
How to use this lesson block
Shopping Optimisation (Slidedeck Video) (7:47)
Product Reports (8:47)
Setting Up Shopping Filters (Training Video) (7:23)
Shopping Campaign Optimisation (37:08)
>> reviewing the "everything else" during campaign organisation
Updating Your Supp Feed
Maintaining a Healthy GMC
Setting Up A Shopping Promo
Module 7 - Lesson 9 - Performance Max Optimisation
How to use this lesson block
Performance Max Optimisation (Slidedeck) (8:24)
Setting Up Performance Max Reports
Performance Max Optimisation (Training Video) (45:01)
>> reviewing the "everything else" during campaign organisation
Performance Max and Negative Keywords
Installing Shopping Script (Advanced)
Updating Your Supp Feed
Maintaining a Healthy GMC
Module 7 - Lesson 10 - Automated Bid Strategies
How to use this lesson block
Automated Bid Strategies (14:26)
Implementing Maximise Conversions tCPA Bid Strategy (4:41)
Implementing Maximise Conversion Value with tROAS Bid Strategy (3:33)
Optimising Automated Bid Campaigns (10:00)
Example Account Optimisations
Optimising a brand new account (133:45)
⚡Module 7 - Ongoing Optimisation Plan
How to use this lesson block
⚡Weekly Optimisations
⚡Monthly Optimisations
⚡As Needed Optimisations
Module 7 - Ongoing Optimisation by Phase
How to use this lesson block
⚡Control Phase
⚡Maintenance Phase
⚡Expansion Phase
Module 7 Companion Guide
Module 7 Companion Guide
Module 7 - Quiz
Quiz - Module 7
Module 7 - FAQs
How do I change my audience targeting setting? (2:16)
Is pausing a keyword enough, or do I have to also add as a negative keyword?
Why am I seeing decimal/fractional conversion numbers in the conversions column? (3:11)
(CALL EXTENSIONS) Does a click mean a call was made?
How can we improve Ad Rank so my ads show more?
General FAQs
Should I set up a new campaign for a promo period (e.g. Mother's day, Boxing Day etc)
What are your thoughts on click fraud apps/programs?
How do you deal with products that go in and out of stock frequently?
(eCOMM) Should we focus on shopping campaigns first?
(SHOPIFY) What happens if I am changing Shopify Theme?
Should I run ads if I have stockists who will also be advertising my products?
What To Do If You're Changing Websites
How Much Should I Charge Clients For Google Ads Services?
What is gBraid?
Post course
Student feedback form (fill this in!)
Course completion badge
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Leave us a Google review
Join Mastermind
Add yourself to our list of ad managers
Join our referral program
1:1 strategy sessions ($200)
Client Reporting Dashboards
>> Book a tech setup (Shopify)
>> Book a tech setup (Wordpress)
Course Suggestions
Resources
How to use this lesson block
G-Sheets + G-Docs
Script Lessons
Additional Resources
Courses we recommend
💼 Module 1 - Bonus - Requesting Account Access
💼 Client Access (Slidedeck Video) (7:33)
💼 Creating a MCC account (training video) (1:25)
💼 Requesting Access to Google Ads Account (training video) (0:32)
💼 Granting Google Analytics Access
💼 Granting GTM Access
💼 Granting GMC Access
💼 Sample Email
💼 >> FYI - What to look out for when using a manager account
Module 2 - Advanced Lessons
Adding GTM to Your Platform - Wix (0:52)
Adding GTM to Your Platform - BigCommerce (1:26)
>>How to handle if you have multiple domains (12:12)
⚡ >> creating a referral exclusion list in GA4 (5:34)
Verifying and Claiming Your Site - Wix (2:09)
Verifying and Claiming Your Site - BigCommerce (2:05)
>> Excluding products from Shopify free app (4:09)
>> Excluding products from Shopify paid app (2:04)
>> Setting up additional countries - Wordpress
>> Excluding products from Product Feed Pro (4:39)
Troubleshooting GMC Suspensions (training video) (3:34)
Troubleshooting Pending Shopping Feeds (training video) (3:44)
Enabling Merchant Promos (training Video) (2:32)
Product Ratings (5:38)
How do I resolve price mismatch errors? (5:48)
FYI - Free Google Shopping Listings
🛒Module 2 - Lesson 5 - Shopify Dynamic Remarketing
SKIP THIS LESSON BLOCK IF YOU'RE NOT USING SHOPIFY
(Shopify) Dynamic Remarketing Slidedeck (10:36)
(Shopify) Checking if Dynamic Remarketing Code is Installed (2:44)
(Shopify) Setting Up Dynamic Remarketing Code (7:12)
(Shopify) Setting Up Dynamic Remarketing Audience Lists (14:50)
>> FYI if you have a "fly out" cart (3:11)
Check your audience lists are populating
Module 2 - Lesson 6 - UTM Parameters
UTM parameters (slidedeck video) (5:13)
Implementing UTM parameters (training video) (3:32)
Module 3 - Advanced Lessons
(Option 4) Setting Up Purchase Conversion (Thrivecart) (21:12)
Changing WPForms to Thankyou Page (2:37)
Module 3 - Cross Domain Tracking (5:09)
❓Module 3 - Calendar, Event Booking + Misc Tracking
How to use this lesson block
Setting Up Acuity/Squarespace Scheduling Booking Conversion Action (13:37)
Setting Up Calendly Booking Conversion Action (9:50)
Eventbrite Conversion Tracking (21:00)
Cliniko Conversion Tracking (5:47)
>> Tracking email address clicks on your website FYI
💼 Rinse and Repeat Tech Setup for Client Managers
💼 How to use this lesson block
💼 Account Access
💼 Audit Existing Account
💼 E-Commerce Google Ads Tech Setup Spreadsheet [SHOPIFY/WOOCOMMERCE]
💼 Perform a Tech Check
💼 Google Ads
💼 GTM (excluding Shopify)
💼 Google Analytics
💼 Remarketing
💼 GMC
💼 Dynamic Remarketing (Shopify Only)
💼 UTM Parameters
💼 Conversion Tracking
Module 4 - Advanced Lessons
Adding New Keywords and Adgroups After Campaign Creation (10:20)
Editing Ads in Bulk (Interface) (5:07)
Editing Ads in Bulk (Editor) (7:51)
Competitor Campaigns Slidedeck (7:16)
Setting Up a Competitor Campaign (7:46)
Competitor Campaigns – Quick tip
Promotion Assets (3:05)
Updating Customer Match Lists (6:33)
Using Zapier to Update Customer Match Lists Automatically (4:00)
Using Klaviyo to Update Customer Match Lists Automatically (6:48)
Demographic Restrictions Slidedeck (7:06)
Implementing Demographic Restrictions (1:11)
Local Search Ads (slidedeck video) (7:00)
Linking GMB and Google Ads (2:39)
Enabling Location Extensions (5:20)
Duplicating Audiences in Google Ads Editor (2:15)
Copying ads across adgroups (4:27)
Rinse and Repeat Way of Adding New Search Campaigns
How to use this lesson block
Keyword Research
Prepare adcopy template
Setup Search Campaign
Applying Ad Extensions
Layering Across Audiences
Adding Demographic Restrictions (where necessary)
Applying Negative Keywords
Review
Module 4 - Lesson 5 - Google Ads Editor
⚡Google Ads Editor Walkthrough (16:15)
Download Google Ads Editor (3:11)
Posting Changes in Google Ads Editor (0:55)
Exporting Account Via Google Ads Editor (0:56)
Module 5 - Advanced Lessons
>> Offer Does Not Exist (6:13)
Module 7 - Advanced Lessons
How to Undo Changes You've Made (1:48)
Using the Notes Feature (2:33)
Using the Segment Function (5:12)
Using the ad preview and diagnosis tool (2:35)
Auction Insights (2:21)
Audience Maintenance
⚡Optimising search campaigns [EXAMPLE] (27:41)
Optimising Audiences On "Targeting" Setting (5:03)
Sculpting Traffic Through Negative Keywords (3:00)
Turning a Campaign Back On (Conversion Lag) (2:03)
How an increased CPC can be a good thing (6:14)
Implementing a Seasonality Bid Adjustment (8:47)
⚡N Gram Report (11:53)
Installing Shopping Script (Advanced) (9:15)
Restricting Your Shopping Campaign (Advanced) (14:04)
Module 7 - Lesson 2 - Scripts
How to use this lesson block
Scripts Slidedeck (1:49)
⚡Broken Link Script (6:01)
⚡N Gram Script (7:37)
Advanced - YouTube Training
Youtube Campaign Types (8:48)
setting up YouTube campaign training video (14:21)
video shopping campaign slidedeck video + audio (2:50)
Setting Up Video Shopping Campaign Training Video (9:42)
optimising YouTube campaign training video (5:38)
Advanced
Using Drafts + Experiments Training Video (23:41)
Google Ads Grants Accounts
Old Course Calls
March 2023: Weekly Course Call Replays (1652:47)
September 2022: Weekly Course Call Replays (1204:50)
May 2022: Weekly Course Call Replays (1235:09)
Feb 2021: Weekly Course Call Replays (1123:21)
October 2020: Weekly Course Call Replays (842:49)
July 2020: Weekly Course Call Replays (968:38)
May 2020: Weekly Course Call Replays (419:43)
Guest Expert Replays (741:03)
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