How To Choose Non-Sucky Keywords

Hi, I'm Kaity!

Google Ads expert, teacher, systems lover and numbers nerd

Also, Founder of Sunday Digital and Head Trainer at kaitygriffin.com

I’m here to help you cut through the tricky tech so you can create seriously profitable Google Ads. And I’m here to change the industry for the better.

I’ve used Google Ads to create skyrocketing sales for my own e-commerce business—and for top-notch brands like Showpo, Swimwear Galore and Brian Tracy.

I grew tired of hearing how small businesses had been bamboozled by ad managers who didn’t communicate what they were doing or why. And agencies that made big promises only to deliver lacklustre results. So, I set out to create something better.

And while I was at it, I discovered that my heart truly lies in teaching others. In taking advanced technical concepts, best practices and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. In sharing their excitement as they learn. In seeing the light spark in their eyes when they finally get it.

At kaitygriffin.com we’re allergic to unethical tactics and toxic marketing messaging. And we love nothing more than helping marketers and agency teams who share our values so we can create a ripple effect in our industry, together.

When I’m not knee-deep in ads land or geeking out on spreadsheets, you can find me being a personal servant to three delightful kids.

I’m a hopeless homebody with no desire to travel or do anything but be with my family, drink kombucha, listen to a pop culture podcast or relax to a soothing episode of Real Housewives. And a final fun fact? The only cheese I eat is halloumi (don’t at me).