Course Curriculum
Introduction
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Course Search Engine
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Getting Organised
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Course Calls - May 2024 Cohort
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⚡Lesson Legend
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Module 1 - Google Ads Overview
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- Module Overview (1:47)
- ⚡ Lesson 1 - Course Overview (11:06)
- ⚡ Lesson 2 - Google Ads Overview (17:57)
- ⚡ Lesson 3 - Structure of Search Campaigns (10:49)
- 🛒 Lesson 4 - Structure of Product Based Campaigns (10:35)
- ⚡Lesson 5 - Audiences (6:12)
- ⚡ Lesson 6 - Your Website (8:06)
- >> join website buddy system
- ⚡ Lesson 7 - Marketing Funnel + Google Ads (5:26)
- ⚡ Lesson 8 - Metrics That Matter (9:26)
- ⚡ Lesson 9 - Conversion Overview (15:30)
- ⚡ Lesson 10 - Attribution Models (11:34)
- ⚡ Lesson 11 - Crunching the Numbers (15:47)
- ⚡>> goal setting calculator (training video) + g-sheet (7:51)
- ⚡ Lesson 12 - Optimisation Overview (6:37)
- ⚡Lesson 13 - Google Ads Walkthrough (24:22)
Module 1 Companion Guide
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Module 1 - Quiz
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Module 1 - FAQs
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Module 2 - Connecting the Tech
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Module 2 - Auditing an Existing Account
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Module 2 - Lesson 1 - Tech Check
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Module 2 - Lesson 1 - Google Ads
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Module 2 - Lesson 2 - Google Tag Manager
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Module 2 - Lesson 2 - Google Analytics
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Module 2 - Lesson 3 - Remarketing
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🛒Module 2 - Lesson 4 - Google Merchant Centre
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🛒 Module 2 - Lesson 4 - Setting Up Your Product Feed
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Module 2 - Review
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Module 2 Companion Guide
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Module 2 - Quiz
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Module 2 - FAQs
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- Shopify Standard URLs for Remarketing (2:02)
- Woocommerce Standard URLs for Remarketing (2:07)
- What happens if I have 2 gtags?
- I'm having trouble claiming my client's website. It appears to already have been claimed.
- (REMARKETING) Setting Up Remarketing for Thrivecart
- (SHOPIFY) My buyers lists aren't populating yet - what should I do? (3:15)
- (SHOPIFY) Multi Currency Issues (5:07)
- Do I need GTM & gTAG on my site?
- Fix your Google Tag Issues
Module 3 - Conversion Tracking
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⚡❓Module 3 - Conversion Tracking Audit
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❓Module 3 - Purchase Conversions
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Module 3 - Lead Based Conversion Tracking
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Module 3 - Checking New Conversion Tracking
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Module 3 Companion Guide
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Module 3 - Quiz
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Module 3 - Conversion Tracking FAQs
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- How to add enhanced conversions to an existing Shopify conversion (7:19)
- Switching Conversion Tracking Over (6:04)
- How do I remove conversion actions? (0:53)
- How do I edit existing conversion actions? (1:37)
- Why are some conversion actions locked?
- Does removing conversion actions erase that conversion data from my account?
- Conversion statuses
- Can you track conversions on a third party site?
- (SHOPIFY) removing script elements to verify conversion tracking (2:43)
- (eCOMM) What do I do if my purchase conversion isn't working?
- (CALLS FROM ADS) You need to check this if you've ever had a Smart Campaign
- FYI for Chat Widget Conversion Tracking
- Why is my campaign not showing Primary conversions (or showing secondary conversions)?
- (eCOMM) Why are my purchases falling under 'webpage unknown'?
- (eCOMM) Google Ads vs Google Analytics Conversion Tracking
⚡Module 4 - Search Campaigns
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Module 4 - Reviewing the Existing Search Setup
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⚡Module 4 - Lesson 3 - Keywords
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KEYWORD REVIEW
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Module 4 - Lesson 4 - Keywords and Adcopy
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Module 4 - Lesson 5 - Adcopy
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⚡Module 4 - Lesson 6 - Creating Search Campaigns
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⚡Module 4 - Lesson 6 - Brand Campaigns
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Module 4 - Lesson 7 - Dynamic Search Ads
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Module 4 - Lesson 8 - Ad Extensions
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⚡Module 4 - Lesson 9 - Audiences
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⚡Module 4 - Lesson 10 - Negative Keywords
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⚡Module 4 - Lesson 11 - Campaign Review
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Module 4 Companion Guide
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Module 4 - Quiz
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Module 4 - FAQs
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🛒Module 5 - Product Based Campaigns
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🛒Module 5 - Feed Management
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🛒Module 5 - Lesson 3 - Maintaining a Healthy GMC
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🛒Module 5 - Lesson 5 - Setting Up a Performance Max Campaign
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🛒Module 5 Companion Guide
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🛒Module 5 - Quiz
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🛒Module 5 - FAQs
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Module 6 - Budgets
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Module 6 Companion Guide
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Module 6 - Quiz
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Module 6 - FAQs
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- Why is Google spending more than my daily budget?
- Why aren't my campaign/s spending their daily budget?
- Why aren't my ads getting impressions?
- Why you shouldn't search for your own ads in Google.
- Why are my average CPCs higher than my max CPCs?
- What does "limited by budget" mean and what should I do?
Module 7 - Optimising | Lesson 1
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⚡Module 7 - Optimising | Lesson 1
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Module 7 - Lesson 1 - Helpful Google Ads Training Videos
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Module 7 - Lesson 2 - Reporting
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⚡❓Module 7 - Lesson 2 - Autorules
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Module 7 - Lesson 3 - Account Optimisations
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⚡Module 7 - Lesson 4 - Non Brand Search
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⚡Module 7 - Lesson 5 - Brand Campaigns
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Module 7 - Lesson 6 - DSA Campaign Optimisation
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🛒Module 7 - Lesson 7 - Shopping Campaigns
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Module 7 - Lesson 9 - Performance Max Optimisation
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- How to use this lesson block
- Performance Max Optimisation (Slidedeck) (8:24)
- Setting Up Performance Max Reports
- Product Reports (8:47)
- Updating Your Supp Feed
- Performance Max Optimisation (Training Video) (45:01)
- >> reviewing the "everything else" during campaign organisation
- Performance Max and Negative Keywords
- Installing Shopping Script (Advanced)
- Updating Your Supp Feed
- Maintaining a Healthy GMC
Module 7 - Lesson 10 - Automated Bid Strategies
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Example Account Optimisations
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⚡Module 7 - Ongoing Optimisation Plan
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Module 7 - Ongoing Optimisation by Phase
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Module 7 Companion Guide
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Module 7 - Quiz
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Module 7 - FAQs
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- How do I change my audience targeting setting? (2:16)
- Is pausing a keyword enough, or do I have to also add as a negative keyword?
- Why am I seeing decimal/fractional conversion numbers in the conversions column? (3:11)
- (CALL EXTENSIONS) Does a click mean a call was made?
- How can we improve Ad Rank so my ads show more?
General FAQs
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- Should I set up a new campaign for a promo period (e.g. Mother's day, Boxing Day etc)
- What are your thoughts on click fraud apps/programs?
- How do you deal with products that go in and out of stock frequently?
- (eCOMM) Should we focus on shopping campaigns first?
- (SHOPIFY) What happens if I am changing Shopify Theme?
- Should I run ads if I have stockists who will also be advertising my products?
- What To Do If You're Changing Websites
- How Much Should I Charge Clients For Google Ads Services?
- What is gBraid?
Post course
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Resources
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Additional Resources
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💼 Module 1 - Bonus - Requesting Account Access
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- 💼 Client Access (Slidedeck Video) (7:33)
- 💼 Creating a MCC account (training video) (1:25)
- 💼 Requesting Access to Google Ads Account (training video) (0:32)
- 💼 Granting Google Analytics Access
- 💼 Granting GTM Access
- 💼 Granting GMC Access
- 💼 Sample Email
- 💼 >> FYI - What to look out for when using a manager account
Module 2 - Advanced Lessons
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- Adding GTM to Your Platform - Wix (0:52)
- Adding GTM to Your Platform - BigCommerce (1:26)
- >>How to handle if you have multiple domains (12:12)
- ⚡ >> creating a referral exclusion list in GA4 (5:34)
- Verifying and Claiming Your Site - Wix (2:09)
- Verifying and Claiming Your Site - BigCommerce (2:05)
- >> Excluding products from Shopify free app (4:09)
- >> Excluding products from Shopify paid app (2:04)
- >> Setting up additional countries - Wordpress
- >> Excluding products from Product Feed Pro (4:39)
- Troubleshooting GMC Suspensions (training video) (3:34)
- Troubleshooting Pending Shopping Feeds (training video) (3:44)
- Enabling Merchant Promos (training Video) (2:32)
- Product Ratings (5:38)
- How do I resolve price mismatch errors? (5:48)
- FYI - Free Google Shopping Listings
🛒Module 2 - Lesson 5 - Shopify Dynamic Remarketing
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- (Shopify) Dynamic Remarketing Slidedeck (10:36)
- (Shopify) Checking if Dynamic Remarketing Code is Installed (2:44)
- (Shopify) Setting Up Dynamic Remarketing Code (7:12)
- (Shopify) Setting Up Dynamic Remarketing Audience Lists (14:50)
- >> FYI if you have a "fly out" cart (3:11)
- Check your audience lists are populating
Module 2 - Lesson 6 - UTM Parameters
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Module 3 - Advanced Lessons
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❓Module 3 - Calendar, Event Booking + Misc Tracking
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💼 Rinse and Repeat Tech Setup for Client Managers
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- 💼 How to use this lesson block
- 💼 Account Access
- 💼 Audit Existing Account
- 💼 E-Commerce Google Ads Tech Setup Spreadsheet [SHOPIFY/WOOCOMMERCE]
- 💼 Perform a Tech Check
- 💼 Google Ads
- 💼 GTM
- 💼 Google Analytics
- 💼 Remarketing
- 💼 GMC (e-commerce only)
- 💼 Dynamic Remarketing (Shopify Only)
- 💼 UTM Parameters
- 💼 Conversion Tracking
Module 4 - Advanced Lessons
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- Adding New Keywords and Adgroups After Campaign Creation (10:20)
- Editing Ads in Bulk (Interface) (5:07)
- Editing Ads in Bulk (Editor) (7:51)
- Competitor Campaigns Slidedeck (7:16)
- Setting Up a Competitor Campaign (7:46)
- Competitor Campaigns – Quick tip
- Promotion Assets (3:05)
- Updating Customer Match Lists (6:33)
- Using Zapier to Update Customer Match Lists Automatically (4:00)
- Using Klaviyo to Update Customer Match Lists Automatically (6:48)
- Demographic Restrictions Slidedeck (7:06)
- Implementing Demographic Restrictions (1:11)
- Local Search Ads (slidedeck video) (7:00)
- Linking GMB and Google Ads (2:39)
- Enabling Location Extensions (5:20)
- Duplicating Audiences in Google Ads Editor (2:15)
- Copying ads across adgroups (4:27)
Rinse and Repeat Way of Adding New Search Campaigns
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Module 4 - Lesson 5 - Google Ads Editor
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Module 5 - Advanced Lessons
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Module 7 - Advanced Lessons
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- How to Undo Changes You've Made (1:48)
- Using the Notes Feature (2:33)
- Using the Segment Function (5:12)
- Using the ad preview and diagnosis tool (2:35)
- Auction Insights (2:21)
- Audience Maintenance
- ⚡Optimising search campaigns [EXAMPLE] (27:41)
- Optimising Audiences On "Targeting" Setting (5:03)
- Sculpting Traffic Through Negative Keywords (3:00)
- Turning a Campaign Back On (Conversion Lag) (2:03)
- How an increased CPC can be a good thing (6:14)
- Implementing a Seasonality Bid Adjustment (8:47)
- ⚡N Gram Report (11:53)
- Installing Shopping Script (Advanced) (9:15)
- Restricting Your Shopping Campaign (Advanced) (14:04)
Module 7 - Lesson 2 - Scripts
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Advanced - YouTube Training
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Advanced
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Old Course Calls
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- August 2023: Weekly Course Call Replays (1275:26)
- March 2023: Weekly Course Call Replays (1652:47)
- September 2022: Weekly Course Call Replays (1204:50)
- May 2022: Weekly Course Call Replays (1235:09)
- Feb 2021: Weekly Course Call Replays (1123:21)
- October 2020: Weekly Course Call Replays (842:49)
- July 2020: Weekly Course Call Replays (968:38)
- May 2020: Weekly Course Call Replays (419:43)
- Guest Expert Replays (741:03)