Course Curriculum


  Introduction
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  Course Search Engine
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  Getting Organised
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  Course Suggestions
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  Course Calls - August 2023 Cohort
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  NEW MENU LAYOUT
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  ⚡Lesson Legend
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  Module 1 - Google Ads Overview
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  Module 1 Companion Guide
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  Module 1 - Quiz
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  💼 Module 1 - Bonus - Requesting Account Access
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  Module 1 - FAQs
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  Module 2 - Connecting the Tech
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  Module 2 - Shopify Plan
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  Module 2 - Lesson 1 - Tech Overview
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  Module 2 - Lesson 1 - Tag Assistant
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  Module 2 - Lesson 1 - Setting Up Google Ads
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  Module 2 - Lesson 2 - Google Tag Manager
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  ❓ Module 2 - Lesson 2 - Adding GTM to Your Platform
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  Module 2 - Lesson 2 - Google Analytics
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  Module 2 - Lesson 2 - Adding Code to GTM
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  Module 2 - Lesson 2 - Adding Analytics to Shopify (all plans)
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  ⚡Module 2 - Lesson 2 - Linking Analytics and Google Ads
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  ⚡Module 2 - Lesson 3 - Remarketing
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  Module 2 - Lesson 3 - Remarketing (eComm & Lead Gen)
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  Module 2 - lesson 3 | Remarketing (Shopify)
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  🛒Module 2 - Lesson 4 - Google Merchant Centre
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  🛒❓ Module 2 - Lesson 4 - Verifying and Claiming Your Site
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  🛒 ❓Module 2 - Lesson 4 - Setting Up Your Product Feed (Shopify)
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  🛒 Module 2 - Lesson 4 - Setting Up Your Product Feed (Wordpress)
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  🛒 Module 2 - Lesson 4 - Setting Up Your Product Feed (Other)
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  🛒 Module 2 - Lesson 4 - Misc
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  🛒Module 2 - Lesson 5 - Shopify Dynamic Remarketing
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  Module 2 - Lesson 6 - UTM Parameters
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  Module 2 Companion Guide
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  Module 2 - Quiz
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  Module 2 - FAQs
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  Module 3 - Conversion Tracking
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  ⚡❓Module 3 - Conversion Tracking Audit
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  ❓Module 3 - Purchase Conversions
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  Module 3 - Conversion Tracking Using Google Analytics
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  Module 3 - Call Tracking
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  ❓Module 3 - Form Tracking
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  ❓Module 3 - Calendar, Event Booking + Misc Tracking
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  Cross Domain Tracking
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  Module 3 - Checking New Conversion Tracking
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  Module 3 Companion Guide
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  Module 3 - Quiz (choose the one most relevant for you)
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  💼 Rinse and Repeat Tech Setup for Client Managers
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  Module 3 - Conversion Tracking FAQs
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  ⚡Module 4 - Search Campaigns
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  Module 4 - Reviewing the Existing Search Setup
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  ⚡Module 4 - Lesson 3 - Keywords
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  KEYWORD REVIEW
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  Module 4 - Lesson 4 - Bidding & Budgeting
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  Module 4 - Lesson 5 - Setting Up Search Campaigns
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  Module 4 - Lesson 5 - Google Ads Editor
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  ⚡❓Module 4 - Lesson 5 - Loading Adgroups and Keywords
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  Module 4 - Lesson 6 - Writing & Uploading Ads - Overview
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  Module 4 - Lesson 6 - Writing and Uploading Ads
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  Module 4 - Lesson 6 - Editing Ads
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  ⚡Module 4 - Lesson 6 - Brand Campaigns
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  Module 4 - Lesson 6 - Competitor Campaigns
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  Module 4 - Lesson 7 - DSA Campaigns
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  Module 4 - Lesson 8 - Ad Extensions
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  Module 4 - Lesson 9 - Customer Match
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  ⚡Module 4 - Lesson 9 - Audiences
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  Module 4 - Lesson 9 - Demographic Restrictions
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  ⚡Module 4 - Lesson 10 - Negative Keywords
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  Module 4 - Lesson 11 - Local Search Ads
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  ⚡Module 4 - Lesson 12 - Campaign Review
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  Module 4 Companion Guide
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  Module 4 - Quiz
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  Rinse and Repeat Way of Adding New Search Campaigns
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  Module 4 - FAQs
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  [SKIP MODULE 5 IF YOU'RE NON-ECOMM]
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  🛒 [IF YOU SKIPPED MODULE 4 HEAD HERE FIRST]
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  🛒Module 5 - Shopping Campaigns
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  🛒Module 5 - Lesson 3 - Creating a Healthy Feed
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  🛒Module 5 - Lesson 3 - Optimising Your Feed (Option 1)
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  🛒Module 5 - Lesson 3 - Optimising Your Feed (Option 2)
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  🛒Module 5 - Lesson 3 - Maintaining a Healthy GMC
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  🛒Module 5 - Lesson 4 - Traditional Shopping Campaigns
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  🛒Module 5 - Lesson 5 - Setting Up a Performance Max Campaign
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  🛒Module 5 - Lesson 6 - Shopping Promotions
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  🛒Module 5 Companion Guide
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  🛒Module 5 - Quiz
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  🛒Module 5 - FAQs
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  Module 6 - Remarketing Overview
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  Module 6 - Existing Remarketing Campaign
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  Module 6 - Standard Remarketing
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  Module 6 - Dynamic Remarketing
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  Module 6 - Remarketing Best Practices
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  Module 6 Companion Guide
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  Module 6 - Quiz
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  Module 6 - FAQs
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  ⚡ASSIGNING BUDGET + SETTING YOUR CAMPAIGNS LIVE 🎉
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  BUDGET FAQs
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  Module 7 - Optimising | Lesson 1
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  ⚡Module 7 - Optimising | Lesson 1
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  Module 7 - Lesson 1 - Helpful Google Ads Training Videos
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  Module 7 - Lesson 2 - Reporting
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  Module 7 - Lesson 2 - Scripts
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  ⚡❓Module 7 - Lesson 2 - Autorules
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  Module 7 - Lesson 3 - Account Optimisations
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  ⚡Module 7 - Lesson 4 - Non Brand Search
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  ⚡Module 7 - Lesson 5 - Brand Campaigns
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  Module 7 - Lesson 6 - DSA Campaign Optimisation
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  🛒Module 7 - Lesson 7 - Shopping Campaigns
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  Module 7 - Lesson 8 - Remarketing Campaign Optimisation
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  Module 7 - Lesson 9 - Performance Max Optimisation
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  Module 7 - Lesson 10 - Automated Bid Strategies
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  Example Account Optimisations
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  ⚡Module 7 - Ongoing Optimisation Plan
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  Module 7 - Ongoing Optimisation by Phase
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  Module 7 Companion Guide
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  Module 7 - Quiz
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  Module 7 - Additional Training Videos
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  Module 7 - FAQs
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  General FAQs
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  Post course
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  Resources
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  Additional Resources
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  Advanced - YouTube Training
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  Advanced
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  Old Course Calls
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  Guest Experts
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