In this lesson, I cover the various bid strategies available in Google Ads. Here are the key points that I cover:

• For e-commerce accounts, the recommended strategy is maximise conversion value initially without the ROAS target.
• For lead gen, the recommended strategy is maximise conversions initially without the CPA target.
• We recommend to only add a target ROAS or CPA to your bidding strategy if that campaign has had at least 30 conversions within the last 30 days.

I'll also talk about the differences between manual and automated bidding, such as how manual bidding involves setting keyword bids, while automated bidding lets Google set bids based on data.

TIMESTAMPS

0:14 - Overview of key bid strategies

0:29 - Manual bidding strategy explained

0:46 - Automated bid strategies overview

1:18 - Setting keyword bids vs. automated bidding

1:56 - Focusing on conversion based bidding

2:19 - Target impression share strategy

2:52 - Manual CPC for brand campaigns

5:47 - Maximise clicks strategy

7:00 - Maximise conversions strategy explained

7:46 - Target CPA within maximise conversions

9:03 - Importance of accurate conversion tracking

10:35 - Budget considerations with maximise conversions

11:50 - Maximise conversion value for e-commerce

12:53 - Starting with non-ROAS or non-CPA targets

13:44 - Bid strategies for shopping campaigns

15:00 - Bid strategy statuses explained