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Profitable Promotion
Introduction
Welcome Video (Watch me first) (12:14)
Student intake form (fill this in!)
Calendar, key dates and curriculum breakdown
May 2024 Challenge Tracker
Course Support
September 2024 Students: Join Facebook Group here
Podcast Feed
Course Search Engine
How to use the search engine (3:47)
Getting Organised
Homework Tracker
Getting organised (3:44)
Two Factor Authentication (2FA)
Tools We Love
Course Calls - May 2024 Cohort
Submit Questions
Course Call Replays (1101:27)
âš¡Lesson Legend
âš¡How to navigate the course (1:09)
Google Ads Strategy
Overall Account Strategy
Module 1 - Google Ads Overview
Module Overview (1:47)
âš¡ Lesson 1 - Course Overview (11:06)
âš¡ Lesson 2 - Google Ads Overview (17:57)
âš¡ Lesson 3 - Structure of Search Campaigns (10:49)
🛒 Lesson 4 - Structure of Product Based Campaigns (10:35)
âš¡Lesson 5 - Audiences (6:12)
âš¡ Lesson 6 - Your Website (4:37)
>> join website buddy system
âš¡ Lesson 7 - Marketing Funnel + Google Ads (5:26)
âš¡ Lesson 8 - Metrics That Matter (6:39)
âš¡ Lesson 9 - Conversion Overview (15:30)
âš¡ Lesson 10 - Attribution Models (7:59)
âš¡ Lesson 11 - Crunching the Numbers (15:04)
âš¡>> goal setting calculator (training video) + g-sheet (7:51)
âš¡ Lesson 12 - Optimisation Overview (6:37)
âš¡Lesson 13 - Google Ads Walkthrough (24:22)
Module 1 Companion Guide
Module 1 Companion Guide
Module 1 - Quiz
Quiz - Module 1
Module 1 - FAQs
Common Abbreviations
Module 2 - Connecting the Tech
Module Overview (1:50)
Module 2 - Auditing an Existing Account
💼 Auditing an Existing Ad Account (39:12)
Module 2 - Lesson 1 - Tech Check
âš¡ Tech Overview (slidedeck video) (12:41)
âš¡ Downloading Google Tag Assistant (Training Video) (2:00)
âš¡ Performing a "Tech Check" (4:03)
🛒 E-Commerce Google Ads Tech Setup Spreadsheet [SHOPIFY/WOOCOMMERCE] (1:56)
Module 2 - Lesson 1 - Google Ads
Setting Up Your Google Ads Account (3:05)
âš¡Google Ads Account Settings (4:41)
Module 2 - Lesson 2 - Google Tag Manager
âš¡ Checking GTM code and setting up account (4:05)
Adding Google Tag Manager Code (Wordpress, Shopify, Squarespace) (6:20)
Module 2 - Lesson 2 - Google Analytics
âš¡Checking GA4 Code, Setting Up Account and Adding to GTM (11:10)
âš¡Linking Google Ads & Google Analytics 4 (2:02)
Module 2 - Lesson 3 - Remarketing
âš¡Remarketing and Audience Lists (slidedeck video) (11:27)
âš¡ Checking and installing Remarketing code (6:19)
âš¡Determine audiences and setup lists in Google Ads (18:09)
Module 2 - Lesson 4 - Google Merchant Centre
🛒 GMC Slidedeck (10:04)
🛒 Setting Up GMC Next Account (3:02)
🛒GMC Settings (Shipping, Return Policy and Account Linking) (6:50)
🛒 GMC Settings (7:21)
🛒Verifying and Claiming GMC (Shopify, Wordpress, Squarespace) (6:24)
Module 2 - Lesson 4 - Setting Up Your Product Feed
🛒Setting Up Your Product Feed - Shopify (25:55)
🛒Setting Up Your Product Feed - Wordpress (13:28)
🛒Setting Up Your Product Feed - Manual G-Sheet Feed (12:49)
Module 2 - Review
âš¡ >> checking your remarketing lists are populating
Module 2 Companion Guide
Module 2 Companion Guide
Module 2 - Quiz
Quiz - Module 2
Module 2 - FAQs
Shopify Standard URLs for Remarketing (2:02)
Woocommerce Standard URLs for Remarketing (2:07)
GMC Next (0:52)
What happens if I have 2 gtags?
I'm having trouble claiming my client's website. It appears to already have been claimed.
(REMARKETING) Setting Up Remarketing for Thrivecart
(SHOPIFY) My buyers lists aren't populating yet - what should I do? (2:21)
Do I need GTM & gTAG on my site?
Fix your Google Tag Issues
Consent Mode
Free Google Shopping Listings
Transitioning from Shopify free feed app to paid (7:42)
Module 3 - Conversion Tracking
Module Overview (1:46)
âš¡Conversion Tracking (slidedeck video) (11:39)
Module 3 - Conversion Tracking Audit
âš¡Performing a Conversion Audit (9:20)
âš¡ >> post a screenshot of your conversions tab in the Facebook group (1:00)
Module 3 - Purchase Conversions
🛒Setting Up Purchase Conversion (Shopify, Wordpress, Squarespace, Thrivecart) (35:26)
🛒GA4 Purchase Conversion (7:52)
Module 3 - Lead Based Conversion Tracking
Importing GA4 Events (lead gen) (4:28)
Form Tracking (34:46)
Calls from Websites (14:48)
Calls from Ads (5:10)
Module 3 - Calendar, Event Booking + Misc Tracking
Calendar conversion tracking (Acuity and Calendly) (19:54)
Booking platform tracking (Eventbrite and Cliniko) (26:47)
Module 3 - Checking New Conversion Tracking
Review New Conversion Setup + Repost Screenshot (0:56)
Module 3 Companion Guide
Module 3 Companion Guide
Module 3 - Quiz
Module 3 Quiz
Module 3 - Conversion Tracking FAQs
Switching Conversion Tracking Over (4:20)
How do I remove conversion actions? (0:56)
How do I edit existing conversion actions? (1:37)
Why are some conversion actions locked?
Does removing conversion actions erase that conversion data from my account?
Conversion statuses
Can you track conversions on a third party site?
(eCOMM) What do I do if my purchase conversion isn't working?
(CALLS FROM ADS) You need to check this if you've ever had a Smart Campaign
Chat Widget Conversion Tracking
Why is my campaign not showing Primary conversions (or showing secondary conversions)?
(eCOMM) Why are my purchases falling under 'webpage unknown'?
(eCOMM) Google Ads vs Google Analytics Conversion Tracking
Switching from Shopify additional scripts conversion tracking to pixel tracking (14:32)
Tracking email address clicks on your website
Module 4 - Search Campaigns
âš¡ Overview (5:51)
âš¡ Lesson 1 - Deep Dive (10:47)
âš¡ Lesson 2 - Developing a Search Strategy (20:26)
âš¡How Many Campaigns Should You Have? (5:55)
âš¡Naming Convention Slidedeck (2:43)
âš¡Bid Strategies (17:36)
Module 4 - Reviewing the Existing Search Setup
Reviewing the Existing Search Setup (Training Video) (11:44)
âš¡Module 4 - Lesson 3 - Keywords
âš¡ Keyword Overview (10:33)
âš¡ Keyword Categories (6:53)
âš¡ Marketing Funnel + Keywords (6:03)
âš¡ What Makes a Good Keyword (16:27)
âš¡ >> Keyword and adcopy g-sheet template
âš¡Keyword Research (22:18)
âš¡Keyword Organisation (12:11)
KEYWORD REVIEW
>> Submit your keywords for review
Module 4 - Lesson 4 - Keywords and Adcopy
âš¡Prepping your keyword template (3:17)
Module 4 - Lesson 5 - Adcopy
âš¡Writing ads and creating an adcopy template (19:28)
âš¡Module 4 - Lesson 6 - Creating Search Campaigns
âš¡How to Setup a Search Campaign (19:47)
Module 4 - Lesson 6 - Brand Campaigns
Setting Up a Brand Campaign (20:10)
Module 4 - Lesson 7 - Dynamic Search Ads
Setting Up Dynamic Search Adgroup (30:36)
Module 4 - Lesson 8 - Assets
âš¡Assets (Slidedeck) (9:35)
âš¡Sitelinks (11:11)
âš¡Callouts (2:47)
âš¡Structured Snippets (3:20)
Call Assets (2:39)
Price Assets (3:58)
Image Assets (5:27)
âš¡Business name and logo (2:57)
âš¡Google Automated Ad Assets (0:57)
Module 4 - Lesson 9 - Audiences
âš¡Audiences Slidedeck (15:33)
Uploading Customer Match Lists (5:49)
âš¡Adding Audiences Across Your Campaigns (6:24)
Module 4 - Lesson 10 - Negative Keywords
âš¡Negative Keywords (slidedeck video) (10:32)
âš¡Negative Keyword Research (11:24)
âš¡Adding Negative Keywords (6:28)
Module 4 - Lesson 11 - Campaign Review
âš¡Campaign Review Training Video (3:33)
âš¡ Reviewing Auto-Apply Settings
Module 4 Companion Guide
Module 4 Companion Guide
Module 4 - Quiz
Quiz - Module 4
Module 4 - FAQs
How do I remove a negative keyword list from a campaign? (0:47)
Industry Averages
My keywords have been flagged as low search volume, what should I do?
Should I use exact or phrase match negative keywords?
Module 5 - Product Based Campaigns
🛒Module Overview (1:14)
🛒Product Based Campaigns (7:30)
🛒Reviewing An Existing Setup (7:22)
Module 5 - Feed Management
🛒Feed Management (14:18)
🛒Reviewing GMC (1:15)
Module 5 - GMC Rules and Edits
🛒Creating rules in GMC (33:44)
🛒Editing Products Directly in GMC (5:34)
Module 5 - Product Analysis and Supplementary Feeds
🛒Product Analysis and Creating a Supplementary Feed (35:31)
Module 5 - Lesson 3 - Setting Up a Performance Max Campaign
🛒Performance Max Settings (26:38)
🛒Performance Max Campaign Setup (26:41)
🛒Setting up Dynamic Remarketing for Shopify (Simprosys and Pixel) (9:22)
Module 5 Companion Guide
Module 5 Companion Guide
Module 5 - Quiz
Quiz - Module 5
Module 5 - FAQs
Resolving GTIN Issues (13:59)
What happens if I want to target multiple countries with product based ads?
Do I need GTIN numbers if I make my own products?
Creating a feed only Performance Max campaign/asset group (5:42)
Module 6 - Budgets
âš¡Daily Budgets (9:29)
âš¡ Budget Management (22:35)
âš¡Assigning Budget (training video) (1:41)
Module 6 Companion Guide
Module 6 Companion Guide
Module 6 - Quiz
Quiz - Module 6
Module 6 - FAQs
Why is Google spending more than my daily budget?
Why aren't my campaign/s spending their daily budget?
Why aren't my ads getting impressions?
Why you shouldn't search for your own ads in Google.
What does "limited by budget" mean and what should I do?
Module 7 - Optimising
Module Overview (3:56)
âš¡Module 7 - Lesson 1 - Optimising
âš¡Optimisation Overview (15:02)
âš¡Three Optimisation Phases (10:15)
âš¡Diagnosing What to Optimise (15:02)
âš¡Optimisation & Recommendations Tab (5:16)
Module 7 - Lesson 2 - Reporting
âš¡Reporting (9:22)
âš¡Columns (2:22)
Module 7 - Lesson 3 - Account Optimisations
âš¡Account Optimisations Slidedeck (16:31)
âš¡Building Reports and Creating an Account Dash (10:16)
âš¡Adding exact match negative keywords (3:18)
âš¡Adjusting budgets (9:44)
Location Analysis (13:49)
Ad schedule analysis (5:34)
Module 7 - Lesson 4 - Bid Strategy Optimisations
âš¡Bid strategy optimisation (Slidedeck) (17:50)
Adding and removing CPA/ROAS targets (3:25)
Adjusting CPA/ROAS targets (15:35)
Module 7 - Lesson 5 - Scripts and Autorules
âš¡Scripts and Autorules Slidedeck (7:09)
âš¡Broken Link Script (5:13)
âš¡N Gram Script (9:35)
âš¡Keyword Scripts (13:20)
âš¡Creating Autorules (CPA and ROAS) (20:19)
Module 7 - Lesson 6 - Non Brand Search
âš¡Non Brand Search (Slidedeck) (11:08)
âš¡Using the N gram and search term report to add negative keywords (14:02)
âš¡Adding New Keywords and Match Types (15:19)
âš¡Non brand campaign analysis (keywords, adgroups, audience and demographics) (21:19)
Module 7 - Lesson 7 - Brand Campaigns
Brand Optimisations (Slidedeck) (8:39)
Brand Optimisations (Training Video) (10:17)
Module 7 - Lesson 8 - DSA Campaign Optimisation
DSA Optimisation (Slidedeck Video) (2:45)
DSA Optimisation (Training Video) (10:26)
Module 7 - Lesson 9 - Performance Max Optimisation
🛒Performance Max Optimisation (Slidedeck) (4:12)
🛒Performance Max Optimisation (Training Video) (11:37)
🛒Analysing Product Reports (12:07)
🛒Updating Your Supp Feed and Refreshing Product Analysis (9:16)
🛒Reviewing GMC
Module 7 - Ongoing Optimisation Plan
âš¡Weekly Optimisations
âš¡Monthly Optimisations
âš¡Quarterly Optimisations
âš¡As Needed Optimisations
Module 7 - Ongoing Optimisation by Phase
âš¡Control Phase
âš¡Maintenance Phase
âš¡Expansion Phase
Module 7 Companion Guide
Module 7 Companion Guide
Module 7 - Quiz
Quiz - Module 7
Module 7 - FAQs
How do I change my audience targeting setting? (1:06)
Is pausing a keyword enough, or do I have to also add as a negative keyword?
Why am I seeing decimal/fractional conversion numbers in the conversions column?
(CALL EXTENSIONS) Does a click mean a call was made?
How an increased CPC can be a good thing (6:09)
Why are my average CPCs higher than my max CPCs?
How to Undo Changes You've Made (1:36)
General FAQs
Should I set up a new campaign for a promo period (e.g. Mother's day, Boxing Day etc)
What are your thoughts on click fraud apps/programs?
How do you deal with products that go in and out of stock frequently?
Should I run ads if I have stockists who will also be advertising my products?
What to check/update inside Google Ads when URL and/or business name is changing
How Much Should I Charge Clients For Google Ads Services?
Google Ads Grants Accounts
Post course
Student feedback form (fill this in!)
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Add yourself to our list of ad managers
Join our referral program
1:1 strategy sessions ($200)
Client Reporting Dashboards
Book a tech setup (Shopify and Wordpress only)
Course Suggestions
Resources
G-Sheets + G-Docs
Script Lessons
Additional Resources
Courses we recommend
💼 Module 1 - Bonus - Requesting Account Access
💼 Client Access (Slidedeck Video) (6:53)
💼 Creating a MCC account (training video) (1:22)
💼 Requesting Access to Google Ads Account (training video) (0:43)
💼 GA4, GTM and GMC access
💼 Sample Email
Module 2 - Advanced Lessons
Multiple domains (11:54)
Creating a referral exclusion list in GA4 (5:34)
Excluding products from Shopify feed apps (3:33)
Product Ratings (5:38)
How do I resolve price mismatch errors? (5:48)
Adding UTM parameters (1:25)
Module 3 - Advanced Lessons
Cross Domain Tracking (4:45)
💼 Rinse and Repeat Tech Setup for Client Managers
💼 How to use this lesson block
💼 Account Access
💼 Audit Existing Account
💼 E-Commerce Google Ads Tech Setup Spreadsheet [SHOPIFY/WOOCOMMERCE]
💼 Perform a Tech Check
💼 Google Ads
💼 GTM
💼 Google Analytics
💼 Remarketing
💼 GMC (e-commerce only)
💼 Dynamic Remarketing (Shopify Only)
💼 Conversion Tracking
Module 4 - Advanced Lessons
Editing Ads in Bulk (12:58)
Competitor Campaigns (10:23)
Promotion Assets (3:05)
Updating Customer Match Lists (10:17)
Demographic Restrictions (8:17)
Local Search Ads (8:21)
Google Ads Editor Walkthrough (14:29)
Duplicating Audiences in Google Ads Editor (2:15)
Rinse and Repeat Way of Adding New Search Campaigns
How to use this lesson block
Keyword Research
Prepare adcopy template
Setup Search Campaign
Assets
Layering Across Audiences
Applying Negative Keywords
Review
Module 5 - Advanced Lessons
Setting Up a GMC Promo (training video) (6:02)
Module 7 - Advanced Lessons
Auction Insights (2:21)
Using the Notes Feature (2:33)
Using the Segment Function (5:12)
Turning a Campaign Back On (Conversion Lag) (2:03)
Implementing a Seasonality Bid Adjustment (8:47)
Old Course Calls
August 2023: Weekly Course Call Replays (1275:26)
March 2023: Weekly Course Call Replays (1652:47)
September 2022: Weekly Course Call Replays (1204:50)
Guest Expert Replays (741:03)
Creating a referral exclusion list in GA4
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