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Profitable Promotion
Introduction
Welcome Video (Watch me first) (12:14)
Student intake form (fill this in!)
Calendar, key dates and curriculum breakdown
May 2024 Challenge Tracker
Course Support
May 2024 Students: Join Facebook Group here
Podcast Feed
Google Ads Interface Design (3:11)
Course Search Engine
How to use the search engine (3:47)
Getting Organised
Homework Tracker
Getting organised (3:44)
Two Factor Authentication (2FA)
Tools We Love
Course Calls - May 2024 Cohort
Submit Questions
Course Call Replays
⚡Lesson Legend
⚡How to navigate the course (4:56)
Module 1 - Google Ads Overview
Module Overview (1:47)
⚡ Lesson 1 - Course Overview (11:06)
⚡ Lesson 2 - Google Ads Overview (17:57)
⚡ Lesson 3 - Structure of Search Campaigns (10:49)
🛒 Lesson 4 - Structure of Product Based Campaigns (10:35)
⚡Lesson 5 - Audiences (6:12)
⚡ Lesson 6 - Your Website (4:37)
>> join website buddy system
⚡ Lesson 7 - Marketing Funnel + Google Ads (5:26)
⚡ Lesson 8 - Metrics That Matter (6:39)
⚡ Lesson 9 - Conversion Overview (15:30)
⚡ Lesson 10 - Attribution Models (7:59)
⚡ Lesson 11 - Crunching the Numbers (15:04)
⚡>> goal setting calculator (training video) + g-sheet (7:51)
⚡ Lesson 12 - Optimisation Overview (6:37)
⚡Lesson 13 - Google Ads Walkthrough (24:22)
Module 1 Companion Guide
Module 1 Companion Guide
Module 1 - Quiz
Quiz - Module 1
Module 1 - FAQs
Common Abbreviations
Module 2 - Connecting the Tech
Module Overview (1:50)
Module 2 - Auditing an Existing Account
💼 Auditing an Existing Ad Account (39:12)
Module 2 - Lesson 1 - Tech Check
⚡ Tech Overview (slidedeck video) (12:41)
⚡ Downloading Google Tag Assistant (Training Video) (2:00)
⚡ Performing a "Tech Check" (4:03)
🛒 E-Commerce Google Ads Tech Setup Spreadsheet [SHOPIFY/WOOCOMMERCE] (2:58)
Module 2 - Lesson 1 - Google Ads
Setting Up Your Google Ads Account (3:37)
⚡Google Ads Account Settings (5:49)
Module 2 - Lesson 2 - Google Tag Manager
⚡ Checking GTM code and setting up account (4:05)
Adding Google Tag Manager Code (Wordpress, Shopify, Squarespace) (5:16)
Module 2 - Lesson 2 - Google Analytics
⚡Checking GA4 Code, Setting Up Account and Adding to GTM (11:10)
⚡Linking Google Ads & Google Analytics 4 (2:04)
Module 2 - Lesson 3 - Remarketing
⚡Remarketing and Audience Lists (slidedeck video) (11:27)
⚡ Checking and installing Remarketing code (6:52)
⚡Determine audiences and setup lists in Google Ads (18:08)
🛒Module 2 - Lesson 4 - Google Merchant Centre
🛒 GMC Slidedeck (10:04)
🛒 Setting Up Your GMC Account (9:19)
🛒 GMC Walkthrough (7:21)
Verifying and Claiming GMC (Shopify, Wordpress, Squarespace) (5:38)
🛒 Module 2 - Lesson 4 - Setting Up Your Product Feed
Setting Up Your Product Feed - Shopify (28:57)
Setting Up Your Product Feed - Wordpress (15:42)
Setting Up Your Product Feed - Manual G-Sheet Feed (12:49)
Module 2 - Review
⚡ >> checking your remarketing lists are populating
Module 2 Companion Guide
Module 2 Companion Guide
Module 2 - Quiz
Quiz - Module 2
Module 2 - FAQs
Shopify Standard URLs for Remarketing (2:02)
Woocommerce Standard URLs for Remarketing (2:07)
What happens if I have 2 gtags?
I'm having trouble claiming my client's website. It appears to already have been claimed.
(REMARKETING) Setting Up Remarketing for Thrivecart
(SHOPIFY) My buyers lists aren't populating yet - what should I do? (3:15)
(SHOPIFY) Multi Currency Issues (5:07)
Do I need GTM & gTAG on my site?
Fix your Google Tag Issues
Module 3 - Conversion Tracking
Module Overview (1:46)
⚡Conversion Tracking (slidedeck video) (11:39)
⚡❓Module 3 - Conversion Tracking Audit
Performing a Conversion Audit (9:20)
⚡ >> post a screenshot of your conversions tab in the Facebook group (1:00)
❓Module 3 - Purchase Conversions
Setting Up Purchase Conversion (Shopify, Wordpress, Squarespace, Thrivecart) (43:09)
GA4 Purchase Conversion (7:52)
Module 3 - Lead Based Conversion Tracking
Importing GA4 Events (lead gen) (4:28)
Form Tracking (34:46)
Calls from Websites (14:48)
Calls from Ads (5:10)
Module 3 - Checking New Conversion Tracking
Review New Conversion Setup + Repost Screenshot (0:56)
Module 3 Companion Guide
Module 3 Companion Guide
Module 3 - Quiz
Module 3 Quiz
Module 3 - Conversion Tracking FAQs
How to add enhanced conversions to an existing Shopify conversion (7:19)
Switching Conversion Tracking Over (6:04)
How do I remove conversion actions? (0:53)
How do I edit existing conversion actions? (1:37)
Why are some conversion actions locked?
Does removing conversion actions erase that conversion data from my account?
Conversion statuses
Can you track conversions on a third party site?
(SHOPIFY) removing script elements to verify conversion tracking (2:43)
(eCOMM) What do I do if my purchase conversion isn't working?
(CALLS FROM ADS) You need to check this if you've ever had a Smart Campaign
FYI for Chat Widget Conversion Tracking
Why is my campaign not showing Primary conversions (or showing secondary conversions)?
(eCOMM) Why are my purchases falling under 'webpage unknown'?
(eCOMM) Google Ads vs Google Analytics Conversion Tracking
⚡Module 4 - Search Campaigns
⚡ Overview (5:51)
⚡ Lesson 1 - Deep Dive (10:47)
⚡ Lesson 2 - Developing a Search Strategy (20:26)
How Many Campaigns Should You Have? (5:55)
Naming Convention Slidedeck (2:43)
⚡Bid Strategies (17:36)
Module 4 - Reviewing the Existing Search Setup
Reviewing the Existing Search Setup (Training Video) (11:44)
⚡Module 4 - Lesson 3 - Keywords
⚡ Keyword Overview (10:33)
⚡ Keyword Categories (6:53)
⚡ Marketing Funnel + Keywords (6:03)
⚡ What Makes a Good Keyword (16:27)
⚡ >> Keyword and adcopy g-sheet template
⚡Keyword Research (22:18)
⚡Keyword Organisation (12:11)
KEYWORD REVIEW
>> Submit your keywords for review
Module 4 - Lesson 4 - Keywords and Adcopy
Prepping your keyword template (3:17)
Module 4 - Lesson 5 - Adcopy
⚡Writing Ads (Slidedeck) (7:20)
⚡Creating an Adcopy Template (12:08)
⚡Module 4 - Lesson 6 - Creating Search Campaigns
⚡How to Setup a Search Campaign (23:30)
⚡Module 4 - Lesson 6 - Brand Campaigns
⚡Brand Campaigns (slidedeck video) (12:23)
⚡Setting Up a Brand Campaign (7:47)
Module 4 - Lesson 7 - Dynamic Search Ads
Dynamic Search Ads (Slidedeck) (9:31)
Setting up Dynamic Search Adgroup (21:05)
Module 4 - Lesson 8 - Assets
⚡Assets (Slidedeck) (9:35)
⚡Sitelinks (11:11)
⚡Callouts (2:47)
⚡Structured Snippets (3:20)
Call Assets (2:39)
Price Assets (3:58)
Image Assets (5:27)
Business name and logo (2:57)
⚡Google Automated Ad Assets (0:57)
⚡Module 4 - Lesson 9 - Audiences
⚡Audiences Slidedeck (15:33)
Uploading Customer Match Lists (6:44)
⚡Adding Audiences Across Your Campaigns (6:24)
⚡Module 4 - Lesson 10 - Negative Keywords
⚡Negative Keywords (slidedeck video) (10:35)
⚡Negative Keyword Research (11:24)
⚡Adding Negative Keywords (6:32)
⚡Module 4 - Lesson 11 - Campaign Review
⚡Campaign Review Training Video (3:33)
⚡ Reviewing Auto-Apply Settings
Module 4 Companion Guide
Module 4 Companion Guide
Module 4 - Quiz
Quiz - Module 4
Module 4 - FAQs
How do I remove a negative keyword list from a campaign? (0:47)
Industry Averages
My keywords have been flagged as low search volume, what should I do?
Should I use exact or phrase match negative keywords?
🛒Module 5 - Product Based Campaigns
🛒Module Overview (2:13)
🛒Product Based Campaigns (7:30)
Reviewing An Existing Shopping Setup (6:44)
🛒Module 5 - Feed Management
Feed Management (14:18)
Maintaining a Healthy GMC (4:24)
Editing Products Directly in GMC (8:02)
Creating a supplementary feed (49:52)
Preparing Your Supp Feed (Title Optimisation) (7:51)
Uploading Your Supp Feed in GMC (6:14)
Updating Your Supp Feed (8:47)
🛒Module 5 - Lesson 3 - Setting Up a Performance Max Campaign
Performance Max Settings (14:45)
Performance Max Campaign Setup (24:14)
🛒Module 5 Companion Guide
Module 5 Companion Guide
🛒Module 5 - Quiz
Quiz - Module 5
🛒Module 5 - FAQs
Resolving GTIN Issues (13:59)
Mismatched value [price] (11:42)
What happens if I want to target multiple countries with shopping ads?
Do I need GTIN numbers if I make my own products?
Creating a feed only Performance Max campaign/asset group (5:42)
Module 6 - Budgets
⚡Budget Allocation Slidedeck (21:17)
⚡Assigning Budget (training video) (3:15)
Module 6 Companion Guide
Module 6 Companion Guide
Module 6 - Quiz
Quiz - Module 6
Module 6 - FAQs
Why is Google spending more than my daily budget?
Why aren't my campaign/s spending their daily budget?
Why aren't my ads getting impressions?
Why you shouldn't search for your own ads in Google.
Why are my average CPCs higher than my max CPCs?
What does "limited by budget" mean and what should I do?
Module 7 - Optimising | Lesson 1
Module Overview (3:17)
⚡All About Optimising (Slidedeck Video) (5:58)
⚡Module 7 - Optimising | Lesson 1
⚡Initial Optimisation Focus (25:12)
⚡Three Optimisation Phases (13:12)
⚡Diagnosing What to Optimise (26:16)
Module 7 - Lesson 1 - Helpful Google Ads Training Videos
⚡Optimisation & Recommendations Tab (11:11)
Module 7 - Lesson 2 - Reporting
How to use this lesson block
⚡Overview of Reporting (Slidedeck Video) (11:23)
⚡Columns and Reporting (6:02)
Dimensions (3:10)
⚡❓Module 7 - Lesson 2 - Autorules
How to use this lesson block
⚡Autorules Slidedeck (4:33)
Creating a CPA Autorule Template (g-sheet inside) (13:51)
Creating a ROAS Autorule Template (g-sheet inside) (14:38)
Setting Up Autorules (21:08)
Module 7 - Lesson 3 - Account Optimisations
How to use this lesson block
⚡Account Optimisations Slidedeck (26:51)
⚡Building Reports and Creating an Account Dash (24:02)
⚡Analysing Dash and Adding Negative Keywords (Weekly) (8:58)
FYI if you have a Performance Max campaign
⚡Module 7 - Lesson 4 - Non Brand Search
How to use this lesson block
⚡Non Brand Search (Slidedeck) (19:57)
⚡Non Brand Search (Optimisations) (30:56)
⚡Adding Top Converting Search Terms (16:12)
⚡Building Out New Keywords/Adgroups
⚡Module 7 - Lesson 5 - Brand Campaigns
How to use this lesson block
⚡Brand Optimisations (Slidedeck) (9:15)
⚡Brand Optimisations (Training Video) (15:15)
Module 7 - Lesson 6 - DSA Campaign Optimisation
How to use this lesson block
DSA Optimisation (Slidedeck Video) (3:21)
DSA Optimisation (Training Video) (11:21)
🛒Module 7 - Lesson 7 - Shopping Campaigns
How to use this lesson block
Maintaining a Healthy GMC
Setting Up A Shopping Promo
Module 7 - Lesson 9 - Performance Max Optimisation
How to use this lesson block
Performance Max Optimisation (Slidedeck) (8:24)
Setting Up Performance Max Reports
Product Reports (8:47)
Updating Your Supp Feed
Performance Max Optimisation (Training Video) (45:01)
>> reviewing the "everything else" during campaign organisation
Performance Max and Negative Keywords
Installing Shopping Script (Advanced)
Updating Your Supp Feed
Maintaining a Healthy GMC
Module 7 - Lesson 10 - Automated Bid Strategies
How to use this lesson block
Automated Bid Strategies (14:26)
Implementing Maximise Conversions tCPA Bid Strategy (4:41)
Implementing Maximise Conversion Value with tROAS Bid Strategy (3:33)
Optimising Automated Bid Campaigns (10:00)
Example Account Optimisations
Optimising a brand new account (133:45)
⚡Module 7 - Ongoing Optimisation Plan
How to use this lesson block
⚡Weekly Optimisations
⚡Monthly Optimisations
⚡As Needed Optimisations
Module 7 - Ongoing Optimisation by Phase
How to use this lesson block
⚡Control Phase
⚡Maintenance Phase
⚡Expansion Phase
Module 7 Companion Guide
Module 7 Companion Guide
Module 7 - Quiz
Quiz - Module 7
Module 7 - FAQs
How do I change my audience targeting setting? (2:16)
Is pausing a keyword enough, or do I have to also add as a negative keyword?
Why am I seeing decimal/fractional conversion numbers in the conversions column? (3:11)
(CALL EXTENSIONS) Does a click mean a call was made?
How can we improve Ad Rank so my ads show more?
General FAQs
Should I set up a new campaign for a promo period (e.g. Mother's day, Boxing Day etc)
What are your thoughts on click fraud apps/programs?
How do you deal with products that go in and out of stock frequently?
(eCOMM) Should we focus on shopping campaigns first?
(SHOPIFY) What happens if I am changing Shopify Theme?
Should I run ads if I have stockists who will also be advertising my products?
What To Do If You're Changing Websites
How Much Should I Charge Clients For Google Ads Services?
What is gBraid?
Post course
Student feedback form (fill this in!)
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Add yourself to our list of ad managers
Join our referral program
1:1 strategy sessions ($200)
Client Reporting Dashboards
>> Book a tech setup
Course Suggestions
Resources
How to use this lesson block
G-Sheets + G-Docs
Script Lessons
Additional Resources
Courses we recommend
💼 Module 1 - Bonus - Requesting Account Access
💼 Client Access (Slidedeck Video) (6:53)
💼 Creating a MCC account (training video) (1:25)
💼 Requesting Access to Google Ads Account (training video) (0:32)
💼 Granting Google Analytics Access
💼 Granting GTM Access
💼 Granting GMC Access
💼 Sample Email
💼 >> FYI - What to look out for when using a manager account
Module 2 - Advanced Lessons
Adding GTM to Your Platform - Wix (0:52)
Adding GTM to Your Platform - BigCommerce (1:26)
>>How to handle if you have multiple domains (11:54)
⚡ >> creating a referral exclusion list in GA4 (5:34)
Verifying and Claiming Your Site - Wix (2:09)
Verifying and Claiming Your Site - BigCommerce (2:05)
>> Excluding products from Shopify free app (4:09)
>> Excluding products from Shopify paid app (2:04)
>> Setting up additional countries - Wordpress
>> Excluding products from Product Feed Pro (4:39)
Troubleshooting GMC Suspensions (training video) (3:34)
Troubleshooting Pending Shopping Feeds (training video) (3:44)
Enabling Merchant Promos (training Video) (2:32)
Product Ratings (5:38)
How do I resolve price mismatch errors? (5:48)
FYI - Free Google Shopping Listings
🛒Module 2 - Lesson 5 - Shopify Dynamic Remarketing
(Shopify) Dynamic Remarketing Slidedeck (10:36)
(Shopify) Checking if Dynamic Remarketing Code is Installed (2:44)
(Shopify) Setting Up Dynamic Remarketing Code (7:12)
(Shopify) Setting Up Dynamic Remarketing Audience Lists (14:50)
>> FYI if you have a "fly out" cart (3:11)
Check your audience lists are populating
Module 2 - Lesson 6 - UTM Parameters
UTM parameters (slidedeck video) (5:13)
Implementing UTM parameters (training video) (3:32)
Module 3 - Advanced Lessons
Changing WPForms to Thankyou Page (2:37)
Module 3 - Cross Domain Tracking (5:09)
❓Module 3 - Calendar, Event Booking + Misc Tracking
Setting Up Acuity/Squarespace Scheduling Booking Conversion Action (13:37)
Setting Up Calendly Booking Conversion Action (9:50)
Eventbrite Conversion Tracking (21:00)
Cliniko Conversion Tracking (5:47)
>> Tracking email address clicks on your website FYI
💼 Rinse and Repeat Tech Setup for Client Managers
💼 How to use this lesson block
💼 Account Access
💼 Audit Existing Account
💼 E-Commerce Google Ads Tech Setup Spreadsheet [SHOPIFY/WOOCOMMERCE]
💼 Perform a Tech Check
💼 Google Ads
💼 GTM
💼 Google Analytics
💼 Remarketing
💼 GMC (e-commerce only)
💼 Dynamic Remarketing (Shopify Only)
💼 UTM Parameters
💼 Conversion Tracking
Module 4 - Advanced Lessons
Adding New Keywords and Adgroups After Campaign Creation (10:20)
Editing Ads in Bulk (Interface) (5:07)
Editing Ads in Bulk (Editor) (7:51)
Competitor Campaigns Slidedeck (7:16)
Setting Up a Competitor Campaign (7:46)
Competitor Campaigns – Quick tip
Promotion Assets (3:05)
Updating Customer Match Lists (6:33)
Using Zapier to Update Customer Match Lists Automatically (4:00)
Using Klaviyo to Update Customer Match Lists Automatically (6:48)
Demographic Restrictions Slidedeck (7:06)
Implementing Demographic Restrictions (1:11)
Local Search Ads (slidedeck video) (7:00)
Linking GMB and Google Ads (2:39)
Enabling Location Extensions (5:20)
Duplicating Audiences in Google Ads Editor (2:15)
Copying ads across adgroups (4:27)
Rinse and Repeat Way of Adding New Search Campaigns
How to use this lesson block
Keyword Research
Prepare adcopy template
Setup Search Campaign
Assets
Layering Across Audiences
Adding Demographic Restrictions (where necessary)
Applying Negative Keywords
Review
Module 4 - Lesson 5 - Google Ads Editor
⚡Google Ads Editor Walkthrough (16:15)
Download Google Ads Editor (3:11)
Posting Changes in Google Ads Editor (0:55)
Exporting Account Via Google Ads Editor (0:56)
Module 5 - Advanced Lessons
>> Offer Does Not Exist (6:13)
Setting Up a GMC Promo (training video) (6:02)
Module 7 - Advanced Lessons
How to Undo Changes You've Made (1:48)
Using the Notes Feature (2:33)
Using the Segment Function (5:12)
Using the ad preview and diagnosis tool (2:35)
Auction Insights (2:21)
Audience Maintenance
⚡Optimising search campaigns [EXAMPLE] (27:41)
Optimising Audiences On "Targeting" Setting (5:03)
Sculpting Traffic Through Negative Keywords (3:00)
Turning a Campaign Back On (Conversion Lag) (2:03)
How an increased CPC can be a good thing (6:14)
Implementing a Seasonality Bid Adjustment (8:47)
⚡N Gram Report (11:53)
Installing Shopping Script (Advanced) (9:15)
Restricting Your Shopping Campaign (Advanced) (14:04)
Module 7 - Lesson 2 - Scripts
How to use this lesson block
Scripts Slidedeck (1:49)
⚡Broken Link Script (6:01)
⚡N Gram Script (7:37)
Advanced - YouTube Training
Youtube Campaign Types (8:48)
setting up YouTube campaign training video (14:21)
video shopping campaign slidedeck video + audio (2:50)
Setting Up Video Shopping Campaign Training Video (9:42)
optimising YouTube campaign training video (5:38)
Advanced
Using Drafts + Experiments Training Video (23:41)
Google Ads Grants Accounts
Old Course Calls
August 2023: Weekly Course Call Replays (1275:26)
March 2023: Weekly Course Call Replays (1652:47)
September 2022: Weekly Course Call Replays (1204:50)
May 2022: Weekly Course Call Replays (1235:09)
Feb 2021: Weekly Course Call Replays (1123:21)
October 2020: Weekly Course Call Replays (842:49)
July 2020: Weekly Course Call Replays (968:38)
May 2020: Weekly Course Call Replays (419:43)
Guest Expert Replays (741:03)
⚡ Lesson 8 - Metrics That Matter
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