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Profitable Promotion
Introduction
Welcome Video (Watch me first) (12:14)
Student intake form (fill this in!)
Calendar, key dates and curriculum breakdown
September 2024 Challenge Tracker
Course Support
September 2024 Students: Join Facebook Group here
Podcast Feed
Course Search Engine
How to use the search engine (3:47)
Getting Organised
Homework Tracker
Getting organised (3:44)
Two Factor Authentication (2FA)
Tools We Love
Course Calls - September 2024 Cohort
Course Call Replays (294:34)
Submit Questions
โกLesson Legend
โกHow to navigate the course (1:09)
Google Ads Strategy
Overall Account Strategy
Module 1 - Google Ads Overview
Module Overview (1:47)
โก Lesson 1 - Course Overview (11:06)
โก Lesson 2 - Google Ads Overview (17:57)
โก Lesson 3 - Structure of Search Campaigns (10:49)
๐ Lesson 4 - Structure of Product Based Campaigns (10:35)
โกLesson 5 - Audiences (6:12)
โก Lesson 6 - Your Website (4:37)
>> join website buddy system
โก Lesson 7 - Marketing Funnel + Google Ads (5:26)
โก Lesson 8 - Metrics That Matter (6:39)
โก Lesson 9 - Conversion Overview (15:30)
โก Lesson 10 - Attribution Models (7:59)
โก Lesson 11 - Crunching the Numbers (15:04)
โก>> goal setting calculator + g-sheet (7:51)
โก Lesson 12 - Optimisation Overview (6:37)
โกLesson 13 - Google Ads Walkthrough (24:22)
Module 1 Companion Guide
Module 1 Companion Guide
Module 1 - Quiz
Quiz - Module 1
Module 1 - FAQs
Common Abbreviations
Module 2 - Connecting the Tech
Module Overview (1:50)
Module 2 - Auditing an Existing Account
๐ผ Auditing an Existing Ad Account (39:12)
Module 2 - Lesson 1 - Tech Check
โก Tech Overview (12:41)
โก Downloading Google Tag Assistant (2:00)
โก Performing a "Tech Check" (4:03)
๐ E-Commerce Google Ads Tech Setup Spreadsheet [SHOPIFY/WOOCOMMERCE] (1:56)
Module 2 - Lesson 1 - Google Ads
Setting Up Your Google Ads Account (3:05)
โกGoogle Ads Account Settings (4:41)
Module 2 - Lesson 2 - Google Tag Manager
โก Checking GTM code and setting up account (4:05)
Adding Google Tag Manager Code (Wordpress, Shopify, Squarespace) (6:20)
Module 2 - Lesson 2 - Google Analytics
โกChecking GA4 Code, Setting Up Account and Adding to GTM (11:10)
โกLinking Google Ads & Google Analytics 4 (2:28)
Module 2 - Lesson 3 - Remarketing
โกRemarketing and Audience Lists (11:27)
โก Checking and installing Remarketing code (6:19)
โกDetermine audiences and setup lists in Google Ads (17:09)
Module 2 - Lesson 4 - Google Merchant Centre
๐ GMC (10:04)
๐ Setting Up GMC Next Account (3:02)
๐GMC Settings (Shipping, Return Policy and Account Linking) (6:50)
๐ GMC Walkthrough (6:20)
๐Verifying and Claiming GMC (Shopify, Wordpress, Squarespace) (6:24)
Module 2 - Lesson 4 - Setting Up Your Product Feed
๐Setting Up Your Product Feed - Shopify (25:55)
๐Setting Up Your Product Feed - Wordpress (13:28)
๐Setting Up Your Product Feed - Manual G-Sheet Feed (11:32)
Module 2 - Review
โก >> checking your remarketing lists are populating
Module 2 Companion Guide
Module 2 Companion Guide
Module 2 - Quiz
Quiz - Module 2
Module 2 - FAQs
Woocommerce Standard URLs for Remarketing (2:07)
GMC Next (0:52)
What happens if I have 2 gtags?
I'm having trouble claiming my client's website. It appears to already have been claimed.
(REMARKETING) Setting Up Remarketing for Thrivecart
(SHOPIFY) My buyers lists aren't populating yet - what should I do? (2:21)
Do I need GTM & gTAG on my site?
Fix your Google Tag Issues
Consent Mode
Free Google Shopping Listings
Transitioning from Shopify free feed app to paid (7:42)
FYI - Untagged Pages in GTM
Module 3 - Conversion Tracking
Module Overview (1:46)
โกConversion Tracking (11:39)
Module 3 - Conversion Tracking Audit
โกPerforming a Conversion Audit (9:20)
โก >> post a screenshot of your conversions tab in the Facebook group (1:07)
Module 3 - Purchase Conversions
๐Setting Up Purchase Conversion (Shopify, Wordpress, Squarespace, Thrivecart) (35:48)
๐GA4 Purchase Conversion (7:52)
Module 3 - Lead Based Conversion Tracking
Importing GA4 Events (lead gen) (4:21)
Form Tracking (thankyou page and button click) (34:46)
Calls from Websites (14:48)
Calls from Ads (5:10)
Module 3 - Calendar, Event Booking + Misc Tracking
Calendar conversion tracking (Acuity and Calendly) (19:54)
Booking platform tracking (Eventbrite and Cliniko) (26:47)
Module 3 - Checking New Conversion Tracking
Review New Conversion Setup + Repost Screenshot (1:10)
Module 3 Companion Guide
Module 3 Companion Guide
Module 3 - Quiz
Module 3 Quiz
Module 3 - Conversion Tracking FAQs
Switching Conversion Tracking Over (4:20)
How do I remove conversion actions? (0:56)
How do I edit existing conversion actions? (0:37)
Why are some conversion actions locked?
Does removing conversion actions erase that conversion data from my account?
Conversion statuses
Can you track conversions on a third party site?
(eCOMM) What do I do if my purchase conversion isn't working?
(CALLS FROM ADS) You need to check this if you've ever had a Smart Campaign
Chat Widget Conversion Tracking
Why is my campaign not showing Primary conversions (or showing secondary conversions)?
(eCOMM) Why are my purchases falling under 'webpage unknown'?
(eCOMM) Google Ads vs Google Analytics Conversion Tracking
Switching from Shopify additional scripts conversion tracking to pixel tracking (14:32)
Tracking email address clicks on your website
Module 4 - Search Campaigns
โก Overview (5:51)
โก Lesson 1 - Deep Dive (10:47)
โก Lesson 2 - Developing a Search Strategy (20:26)
โกHow Many Campaigns Should You Have? (5:55)
โกNaming Convention (2:39)
โกBid Strategies (17:32)
Module 4 - Reviewing the Existing Search Setup
Reviewing the Existing Search Setup (11:44)
โกModule 4 - Lesson 3 - Keywords
โก Keyword Overview (10:33)
โก Keyword Categories (6:53)
โก Marketing Funnel + Keywords (6:03)
โก What Makes a Good Keyword (16:27)
โก >> Keyword and adcopy g-sheet template
โกKeyword Research (22:18)
โกKeyword Organisation (12:11)
Module 4 - Lesson 4 - Keywords and Adcopy
โกPrepping your keyword template (3:17)
Module 4 - Lesson 5 - Adcopy
โกWriting ads and creating an adcopy template (19:28)
โกModule 4 - Lesson 6 - Creating Search Campaigns
โกHow to Setup a Search Campaign (19:47)
Module 4 - Lesson 6 - Brand Campaigns
Setting Up a Brand Campaign (21:48)
Module 4 - Lesson 7 - Dynamic Search Ads
Setting Up Dynamic Search Adgroup (30:36)
Module 4 - Lesson 8 - Assets
โกAssets (9:35)
โกSitelinks (11:11)
โกCallouts (2:54)
โกStructured Snippets (3:08)
Call Assets (2:39)
Price Assets (3:58)
Image Assets (5:27)
โกBusiness name and logo (2:14)
โกGoogle Automated Ad Assets (1:00)
Module 4 - Lesson 9 - Audiences
โกAudiences (17:40)
Uploading Customer Match Lists (13:35)
โกAdding Audiences Across Your Campaigns (6:24)
Module 4 - Lesson 10 - Negative Keywords
โกNegative Keywords (10:32)
โกNegative Keyword Research (11:24)
โกAdding Negative Keywords (6:28)
Module 4 - Lesson 11 - Campaign Review
โกCampaign Review (3:49)
โก Reviewing Auto-Apply Settings
Module 4 Companion Guide
Module 4 Companion Guide
Module 4 - Quiz
Quiz - Module 4
Module 4 - FAQs
How do I remove a negative keyword list from a campaign? (0:47)
Industry Averages
My keywords have been flagged as low search volume, what should I do?
Should I use exact or phrase match negative keywords?
FYI - eCPC Deprecation
Module 5 - Product Based Campaigns
๐Module Overview (1:14)
๐Product Based Campaigns (7:30)
๐Reviewing An Existing Setup (8:18)
Module 5 - Feed Management
๐Feed Management (14:37)
๐Reviewing GMC (2:14)
Module 5 - GMC Rules and Edits
๐Creating rules in GMC (33:13)
๐Editing Products Directly in GMC (2:45)
Module 5 - Product Analysis and Supplementary Feeds
๐Product Analysis and Creating a Supplementary Feed (37:25)
Module 5 - Lesson 3 - Setting Up a Performance Max Campaign
๐Performance Max Settings (28:06)
๐Performance Max Campaign Setup (26:41)
๐Setting up Dynamic Remarketing for Shopify (Simprosys and Pixel) (11:31)
Module 5 Companion Guide
Module 5 Companion Guide
Module 5 - Quiz
Quiz - Module 5
Module 5 - FAQs
Resolving GTIN Issues (3:17)
What happens if I want to target multiple countries with product based ads?
Do I need GTIN numbers if I make my own products?
Creating a feed only Performance Max campaign/asset group (5:42)
Module 6 - Budgets
โกDaily Budgets (9:29)
โก Budget Management (22:35)
โกAssigning Budget (1:41)
Module 6 Companion Guide
Module 6 Companion Guide
Module 6 - Quiz
Quiz - Module 6
Module 6 - FAQs
Why is Google spending more than my daily budget?
Why aren't my campaign/s spending their daily budget?
Why aren't my ads getting impressions?
Why you shouldn't search for your own ads in Google.
What does "limited by budget" mean and what should I do?
Module 7 - Optimising
Module Overview (3:56)
โกModule 7 - Lesson 1 - Optimising
โกOptimisation Overview (15:02)
โกThree Optimisation Phases (10:15)
โกDiagnosing What to Optimise (15:02)
โกOptimisation & Recommendations Tab (5:16)
Module 7 - Lesson 2 - Reporting
โกReporting (9:22)
โกColumns (2:22)
Module 7 - Lesson 3 - Account Optimisations
โกAccount Optimisations (16:31)
โกBuilding Reports and Creating an Account Dash (10:16)
โกAdding exact match negative keywords (3:18)
โกAdjusting budgets (9:44)
Location Analysis (13:49)
Ad schedule analysis (5:34)
Module 7 - Lesson 4 - Bid Strategy Optimisations
โกBid strategy optimisation (17:50)
Adding and removing CPA/ROAS targets (3:25)
Adjusting CPA/ROAS targets (15:35)
Module 7 - Lesson 5 - Scripts and Autorules
โกScripts and Autorules (7:09)
โกBroken Link Script (5:13)
โกN Gram Script (9:35)
โกKeyword Scripts (13:20)
โกCreating Autorules (CPA and ROAS) (20:19)
Module 7 - Lesson 6 - Non Brand Search
โกNon Brand Search (11:08)
โกUsing the N gram and search term report to add negative keywords (14:02)
โกAdding New Keywords and Match Types (15:19)
โกNon brand campaign analysis (keywords, adgroups, audience and demographics) (21:19)
Module 7 - Lesson 7 - Brand Campaigns
Brand Optimisations (8:39)
Brand Optimisations (10:18)
Module 7 - Lesson 8 - DSA Campaign Optimisation
DSA Optimisation (2:45)
DSA Optimisation (10:26)
Module 7 - Lesson 9 - Performance Max Optimisation
๐Performance Max Optimisation (4:12)
๐Performance Max Optimisation (11:37)
๐Analysing Product Reports (12:09)
๐Updating Your Supp Feed and Refreshing Product Analysis (9:31)
๐Reviewing GMC
Module 7 - Ongoing Optimisation Plan
โกWeekly Optimisations
โกMonthly Optimisations
โกQuarterly Optimisations
โกAs Needed Optimisations
Module 7 - Ongoing Optimisation by Phase
โกControl Phase
โกMaintenance Phase
โกExpansion Phase
Module 7 Companion Guide
Module 7 Companion Guide
Module 7 - Quiz
Quiz - Module 7
Module 7 - FAQs
How do I change my audience targeting setting? (1:06)
Is pausing a keyword enough, or do I have to also add as a negative keyword?
Why am I seeing decimal/fractional conversion numbers in the conversions column?
(CALL EXTENSIONS) Does a click mean a call was made?
How an increased CPC can be a good thing (6:09)
Why are my average CPCs higher than my max CPCs?
How to Undo Changes You've Made (1:36)
What should I do if my campaign isn't spending?
General FAQs
Should I set up a new campaign for a promo period (e.g. Mother's day, Boxing Day etc)
What are your thoughts on click fraud apps/programs?
How do you deal with products that go in and out of stock frequently?
Should I run ads if I have stockists who will also be advertising my products?
What to check/update inside Google Ads when URL and/or business name is changing
How Much Should I Charge Clients For Google Ads Services?
Google Ads Grants Accounts
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1:1 strategy sessions ($200)
Client Reporting Dashboards
Book a tech setup (Shopify and Wordpress only)
Course Suggestions
Resources
G-Sheets + G-Docs
Script Lessons
ChatGPT lessons
Additional Resources
Courses we recommend
๐ผ Module 1 - Bonus - Requesting Account Access
๐ผ Client Access (6:53)
๐ผ Creating a MCC account (1:22)
๐ผ Requesting Access to Google Ads Account (0:43)
๐ผ GA4, GTM and GMC access
๐ผ Sample Email
Module 2 - Advanced Lessons
Multiple domains (11:54)
Creating a referral exclusion list in GA4 (5:34)
Excluding products from Shopify feed apps (3:33)
Product Ratings (5:38)
How do I resolve price mismatch errors? (5:48)
Adding UTM parameters (1:25)
Module 3 - Advanced Lessons
Cross Domain Tracking (4:45)
Form Fill Enhanced Conversions (6:46)
๐ผ Rinse and Repeat Tech Setup for Client Managers
๐ผ How to use this lesson block
๐ผ Account Access
๐ผ Audit Existing Account
๐ผ E-Commerce Google Ads Tech Setup Spreadsheet [SHOPIFY/WOOCOMMERCE]
๐ผ Perform a Tech Check
๐ผ Google Ads
๐ผ GTM
๐ผ Google Analytics
๐ผ Remarketing
๐ผ GMC (e-commerce only)
๐ผ Dynamic Remarketing (Shopify Only)
๐ผ Conversion Tracking
Module 4 - Advanced Lessons
Editing Ads in Bulk (12:58)
Competitor Campaigns (10:23)
Promotion Assets (3:05)
Updating Customer Match Lists (10:17)
Demographic Restrictions (8:17)
Local Search Ads (8:21)
Google Ads Editor Walkthrough (14:29)
Duplicating Audiences in Google Ads Editor (2:15)
Performance Max for Lead Gen (34:22)
Search Experiments (10:17)
Rinse and Repeat Way of Adding New Search Campaigns
How to use this lesson block
Keyword Research
Prepare adcopy template
Setup Search Campaign
Assets
Layering Across Audiences
Applying Negative Keywords
Review
Module 5 - Advanced Lessons
Setting Up a GMC Promo (4:40)
Module 7 - Advanced Lessons
Auction Insights (2:21)
Using the Notes Feature (2:33)
Using the Segment Function (5:12)
Turning a Campaign Back On (Conversion Lag) (2:03)
Implementing a Seasonality Bid Adjustment (8:47)
Old Course Calls
May 2024: Weekly Course Call Replays (1186:29)
August 2023: Weekly Course Call Replays (1275:26)
March 2023: Weekly Course Call Replays (1652:47)
Guest Expert Replays (741:03)
โกUsing the N gram and search term report to add negative keywords
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